×
186
Fashion Jobs
AESOP
Retail Consultant | Part-Time (30 Hours) & Full-Time | Aesop City of Stockholm
Permanent · STOCKHOLM
ASICS
Sales Representative
Permanent · Stockholm
PUMA
Senior Key Account Manager Sportstyle Nordic
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Project Manager IT Sap
Permanent · Solna
PUMA
Senior Manager Merchandising Puma Golf Europe
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
H&M
Business Expert Full-Stack 3d Garment Specialist
Permanent · Stockholm
Translated by
Nicola Mira
Published
Oct 3, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Vanity Fair to open London flagship as part of international expansion drive

Translated by
Nicola Mira
Published
Oct 3, 2017

The international launch of premium French lingerie label Vanity Fair is in full swing, with retail expansion its first priority. As we reported, Vanity Fair opened a Parisian flagship in rue de la Paix in September. A store with minimalist interiors, entirely focused on putting maximum emphasis on the products on display, and which will soon be replicated in London, as the label has already inked a deal for its first UK flagship.


The façade of the newly opened store in rue de la Paix, Paris - Vanity Fair


Vanity Fair introduced a new, very directional and clearly more upmarket approach with the Spring/Summer 2017 season. The revamp hinges on a retail strategy focusing on premium multibrand stores, department stores and the label's own showcase boutiques. Vanity Fair first opened a monobrand store in Sant-Tropez, followed by its maiden Parisian opening on prestigious rue de la Paix.

The 100 sq m store's concept will also feature at the London boutique, set to open in 2018 on the equally prestigious Bond Street, in a 120 sq m store right opposite Victoria's Secret. Vanity Fair will showcase all its collections there. The London opening will be the third of a series of 15 planned by the label in the medium term.

Inside the Paris flagship store - Vanity Fair


At the same time, Vanity Fair has entered the Le Printemps department store in France, as well as Hudson's Bay in the Netherlands and Kadewe in Germany, and is currently available with its lingerie and swimwear collections at over 300 multibrand retailers, including boutiques and department stores.

The label is also busy setting up its first e-store, expected for the middle of October. The new virtual showcase will provide a boost to its international expansion, supported by the advertising campaign for the autumn under the creative direction of Emma Wizman.

The label is part of French fashion group Vanity Fair Brands Europe (also the owner of Lou, Bestform and Variance), and its current expansion drive is fuelled by the Perceva investment fund, which acquired the group at the end of 2015 putting Joëlle Pellegrin in charge of the relaunch of all of its brands. 

Copyright © 2022 FashionNetwork.com All rights reserved.