×
147
Fashion Jobs
H&M
Group Manager Group Compliance
Permanent · Stockholm
H&M
Product Area Manager – Ecosystem Platform, Customer Domain
Permanent · Stockholm
H&M
Senior Communications And PR Manager to h&m Group Business Tech
Permanent · Stockholm
H&M
Accounting Business Expert With Sap Experience
Permanent · Stockholm
H&M
Product Area Lead Engineer Within Circular Business Models - h&m Group
Permanent · Stockholm
H&M
Learning And Development Specialist to Business Tech HR
Permanent · Stockholm
H&M
Business Analyst For The h&m Brand Customer Insights & Analytics Team
Permanent · Stockholm
H&M
Content Editor – h&m Group Communications
Permanent · Stockholm
H&M
Global HR Business Partner For h&m Customer Service
Permanent · Stockholm
H&M
Tech Oriented HR Business Partner –h&m Group Business Tech
Permanent · Stockholm
H&M
Process And Learning Specialist Within Business Controlling to Assortment Support & Learning
Permanent · Stockholm
H&M
Business Controller to h&m Expansion
Permanent · Stockholm
H&M
Channel Planner E-Mail And Push – h&m’s Global Media Team
Permanent · Stockholm
H&M
Head of Product Analytics – h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Production Manager to h&m’s Global Marketing & Communications Department
Permanent · Stockholm
H&M
Commercial Advisor to h&m Group Business Tech
Permanent · Stockholm
H&M
Global HR Business Partner For h&m Customer Service
Permanent · Borås
H&M
Product Area Manager - Business Tech Checkout
Permanent · Stockholm
H&M
Business Expert With Passion For Product Information to h&m Group Business Tech - Customer Domain
Permanent · Stockholm
H&M
Software Engineer to The Network Management & Security Team Within Business Tech
Permanent · Stockholm
H&M
Analytical Engineer to Business Tech, h&m Group
Permanent · Stockholm
H&M
Technical Engineer to Monitoring & Insights Team, Business Tech h&m Group
Permanent · Stockholm
Published
Apr 16, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Vero Moda launches first piece using Circulose

Published
Apr 16, 2021

Bestseller is shouting loudly about the launch of a new dress from its Aware by Vero Moda label. And while a single dress launch isn’t usually worthy of a company statement all of its own, in this case it’s the fact that it “represents a key step forward in [its] commitment to innovation and more sustainable materials” that’s important.


Vero Moda/Bestseller



The new limited edition piece brings the firm’s collaboration with Swedish firm Renewcell to life.

It said that “in a breakthrough moment for Renewcell’s innovative material Circulose, Vero Moda has become one of the first brands to produce a garment at market scale from the more sustainable material”.

Circulose is made only from recycled textiles using 100% renewable energy. The dress has therefore been launched with this fact to the fore and it comes with the tagline “The Beauty of Second Life”.

The company has made 648 dresses that have already sold out online with the rest being available at selected Vero Moda stores across Europe.

It’s clear from the emphasis the group is giving to this launch that it sees such developments as hugely important, both in its effort to be more sustainable and also in its aim of reaching consumers who are heavily focused on circularity in their shopping choices.

“We want to show what’s possible with more sustainable fashion by creating a breathtaking garment that not only looks incredible but is also far better for the environment,” said Mette Møller Wejdemann, VERO MODA’s International Buying & Design Manager.

The link-up with Renewcell began last year as part of Bestseller’s Fashion FWD Lab initiative.

Copyright © 2021 FashionNetwork.com All rights reserved.