Viktor&Rolf to hold its bridal line’s first show at BBFW 2022

By

Triana Alonso

Translated by
Roberta HERRERA

Published
Mar 18, 2022

Barcelona Bridal Fashion Week’s next edition already has a special guest lined up: the Dutch luxury brand Viktor&Rolf, founded by artists Viktor Horsting and Rolf Snoeren in 1993. The duo will take advantage of the Barcelona Bridal Night gala on April 20 to present their first ever fashion show for its bridal line, Viktor&Rolf Mariage. 

Bridal fashion will return to the Catalan city from April 20 to 23. The spring event to be held in palaces 1 and 2 of the Montjuïc exhibition center will adopt a physical format after digital and hybrid presentations were put in place due to the pandemic. Thirty brands are to participate; Veterans Jesús Peiró, Pronovias, Rosa Clará and Yolancris will be joined by major labels of international renown.

The already confirmed Lebanese firm Zuhair Murad will now be joined by the Dutch Viktor&Rolf and their bridal line’s Spring/Summer 2023 collection. This will mark the first time that the avant-garde Haute Couture brand, which expanded into the bridal sector in 2017, will hold a fashion show in Spain to be held on Wednesday, April 20, at the Xavier Corberó Center for Research and Artistic Activities.

“We have always been fascinated by wedding dresses because they tell a story, a small universe in itself. It is an icon of one of the most wonderful moments in life," said the design duo Horsting and Snoeren. The Dutch artists who trained at the Academy of Art and Design in Arnhem have already created a wedding dress for Princess Mable of Orange-Nassau. "We are delighted to be a part of BBFW and to show our first Mariage show in Barcelona," they added, revealing that the show will feature surrealistic references to couture through sculptural and romantic silhouettes.

"Viktor Horsting and Rolf Snoeren fit perfectly with our idea of fashion: in each of their dresses they manage to capture a concept of 'beauty' that goes far beyond aesthetics to enter fully into the world of art, creativity and experimentation, with the elegance, care and rigor of a firm accustomed to mastering both haute couture and ready-to-wear," commented BBFW director Estermaria Laruccia on the duo's participation. She added: "We couldn't be prouder of their presence here, which will undoubtedly bring more innovation, art and culture to both the world of bridal fashion and the fair.”

Barcelona Bridal Fashion Week, organized by Fira de Barcelona together with the Departament d’Empresa i Treball de la Generalitat de Catalunya, will hold its upcoming edition between April 20 and 24, 2022, at the Plaza de España’s fairgrounds. The event will also present more than 300 brands (74% of them hailing from 25 different countries) in a trade show to be held from April 22 to 24.