Vince opens first European store in London, unveils new Fifth Avenue flagship

By

Jennifer Braun

Published
Sep 26, 2019

New York-based luxury apparel company Vince announced on Wednesday the opening of its first London retail store location, marking the brand’s first permanent European store location. Vince also announced the opening of a new Fifth Avenue flagship in midtown Manhattan. 

 
Located at 169 Draycott Avenue, the 1,400-square-foot London store spans two floors and houses a curated assortment of women’s and men’s apparel, footwear, handbags, and home from the fall 2019 collections. The store was designed to reflect Vince’s understated, coastal California-inspired aesthetic with a neutral color palette, custom fixtures, and seventies-inspired furnishings.
 
“We are thrilled to advance our global retail strategy with the opening of our first UK/European Vince store in the South Kensington neighborhood of London,” said Craig Samuelson, senior vice president, international at Vince. 

“We have a strong following in the UK and believe this store will help to solidify our presence in the market and provide us with the opportunity to further connect with the local Vince community.”
 
Likewise, the new Manhattan flagship, located at 609 Fifth Avenue at 49th street, offers all categories across a 2,800-square-foot space. The store was also designed was custom-designed fixtures, and retro-inspired décor.
 
“Fifth Avenue presents an incredible opportunity to expose Vince to both local and international markets and really capitalize on our global appeal,” said Brendan Hoffman, chief executive offficer, Vince.

“This location will offer immense value in terms of brand marketing, allowing us to message our California-inspired design aesthetic at a high level.”
 
Both stores opened earlier this month and will offer monthly programming to engage with the Vince community, including wellness sessions, creative workshops, and in-store panels or demonstrations which will be tailored to the location. 
 
Founded in 2002, Vince currently operates 48 full-price retail stores, 15 outlet stores and its e-commerce site.