Vuori reveals new C-suite appointments

By

Benjamin Fitzgerald

Published
Apr 18, 2023

U.S. activewear brand Vuori announced on Tuesday the hiring of four C-suite executives including its chief operations officer, general counsel and corporate secretary, chief people officer, and chief information officer.

The Encinitas, California-based company said the new appointments will help continue its global growth while providing enhanced infrastructure capabilities, leadership on key initiatives, and elevated performance and operations.

​Hugh Garrity is Vuori's new chief operating officer. In this role, Garrity will focus on building pillars of sustainable scale across systems, tools and personnel to unlock Vuori's future growth, evolving the brand's sourcing, fulfillment and logistics footprint, transforming planning structures, processes and organization while leveraging enterprise wide technology to efficiently scale, and embedding ESG initiatives throughout Vuori's value stream. Garrity previously served as the head of global operations at Yeti.

Vuori has also hired Libby Stockstill to serve as the brand's first general counsel and corporate secretary. In this role, Stockstill will establish and lead Vuori's legal department. Previously, Stockstill was the vice president and global general counsel at Vans.

Moreover, Vuori has appointed Jen Frisch to serve as its first chief people officer. In this role, Frisch will be responsible for leading hiring initiatives to meet Vuori's growth plan across both headquarters and retail stores and defining the brand's people strategy, values and culture/ Before joining Vuori, she served as senior vice president, partner resources for Starbucks Coffee Company. 

Finally, Bryan Muehlberger joins Vuori as the brand's first chief information officer, where he will oversee all digital and information technology for the company, including digital omni-channel commerce, as well as implementing many new technologies for Vuori. Prior to  joining Vuori, Muehlberger served as the CIO of The Beachbody Company.

All of the newly appointed executive team will report to founder and CEO Joe Kudla.
"We are excited to announce the hire of these executives as we continue to expand the Vuori brand and support our global growth," said Kudla.

"Libby, Hugh, Jen and Bryan will be an integral part of our senior leadership team going forward. These executives have impressive backgrounds, combined with a unique passion for what they do that will contribute greatly to Vuori's vision for the future."

In October, Vuori bowed its first New York City store, also serving as the southern California-inspired brand's official east coast flagship.