Watchbox enters the Middle East

Luxury pre-owned watch platform WatchBox announced on Monday that it is teaming up with luxury watch retailer Ahmed Seddiqi & Sons to launch in the Middle East.

As part of the partnership, a flagship WatchBox boutique will open this month in the Dubai International Financial Centre (DIFC). The space will be dedicated to luxury pre-owned timepiece services including buying, selling, and trading.

"WatchBox's expansion strategy is built upon developing a truly connected global marketplace and targets geographic regions with a strong growth forecast for the luxury watch segment," explained Amanda Ellison, global president and chief operating officer of WatchBox.

"The Middle East represents a massive opportunity for the pre-owned watch category, and there is no better partner to help us deliver a standard of excellence for both product and service than Ahmed Seddiqi & Sons."

WatchBox, which launched in 2015 with its app, will also allow Dubai-based retailer Ahmed Seddiqi & Sons to expand its offerings and services with a personalized approach for watch buying, selling, and trading.

WatchBox shop-in-shops are equally expected to open in some of Ahmed Seddiqi & Sons’ stores.

"This partnership signifies a very important milestone for the luxury watch market in the region," said Mohammed Abdulmagied Seddiqi, chief commercial officer of Seddiqi Holding.

"We want to create a safe space for those looking to invest in a second-hand luxury watch, and we believe that it is our duty to drive this movement into the second-hand space.”

WatchBox Middle East will make its formal debut in the region during Dubai Watch Week, with several events and activations scheduled to mark the occasion.

WatchBox currently operates private showrooms and buying offices in Philadelphia, Hong Kong, Singapore, Switzerland, South Africa, and the Middle East.

Watchbox enters the Middle East

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