×
205
Fashion Jobs
H&M
Chemical Compliance Specialist Cosmetic Products
Permanent · Stockholm
H&M
3d Business Expert - Competence Lead to h&m Business Tech
Permanent · Stockholm
H&M
Product Owner For One of The Style Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Buyer to h&m Home – Kids Section
Permanent · Stockholm
H&M
Product Owner to Global Connectivity, h&m Group
Permanent · Stockholm
H&M
Merchandise Manager
Permanent · Stockholm
H&M
Cross Delivery Coordinator to Sap Test Management, h&m Group
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Head of Expansion & New Business - h&m Beauty
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
H&M
HR-Specialist Within Labour Law
Permanent · Stockholm
H&M
Business Developer to The Laboratory
Permanent · Stockholm
H&M
Product Area Analyst For Customer Commerce Delivery @h&m Business Tech
Permanent · Stockholm
H&M
Packaging Solution Business Expert, h&m Group
Permanent · Stockholm
H&M
Product Owner to Sap Release & Delivery Management, h&m Group
Permanent · Stockholm
H&M
Area Operation Manager - Network, h&m Group
Permanent · Stockholm
H&M
Marketplace - Business Expert / Project Manager to External & New Sales Channel
Permanent · Stockholm
H&M
Business Expert / Compliance to Checkout at h&m
Permanent · Stockholm
H&M
Product Owner to Store Lifecycle
Permanent · Stockholm
H&M
Product Owner Within Cloud Platform
Permanent · Stockholm
H&M
Product Owner For Finance Automation to h&m Group
Permanent · Stockholm
H&M
Information Security Specialist
Permanent · Stockholm
Published
Jan 14, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Weird Fish sales and profits strengthen

Published
Jan 14, 2022

Fashion lifestyle brand Weird Fish saw sales and profits rising last year with a 71% revenue spike to £35.5 million as online sales surged.


Weird Fish



E-commerce leapt by as much as 74% to £21 million and in November alone, the company said it generated more sales online than it had for the whole of 2019.

The e-tail jump came after the company added features designed to drive e-sales higher, including a new click & collect option, a blog and a webstore live chat facility.

But it also doubled down on marketing to drive awareness, with its first TV ad airing and extra video content.

All this helped pre-tax profit rise sharply from £1.8 million to £4.3 million.

MD John Stockton said the digital overhaul was central to the success and that online demand has continued to “skyrocket”. 

The company will continue to invest in online this year and is to launch a new wholesale-focused B2B platform.

It operates 15 stores as well as its webstore and has around 300 stockists.

Copyright © 2022 FashionNetwork.com All rights reserved.