Which are the 50 most appreciated brands in Europe?

By

Matthieu Guinebault

Translated by
Nicola Mira

Published
May 20, 2016

Adidas, Chanel, Dior, Vuitton and Hermès are ranked among Europe's 50 most appreciated brands, according to the NetBase survey which indexed all of the brands' mentions on social media.

Consumption goods brands represented 46% of the brands listed in the ranking, but they only accounted for 18% of the total volume of mentions. In comparison, high technology brands represented only 10% of the ranking's names, but they scooped up 64% of the mentions recorded.

Among the 50 most mentioned brands we find Adidas, Chanel, Dior, Louis Vuitton, Hermès, Gucci, Burberry, Prada and Yves Saint Laurent, as well as Rolex, L’Oréal, Versace, Cartier, Gilette, Maybelline, John Lewis, Marks & Spencer, Nivea, Garnier, Hugo Boss, Puma and Lacoste.