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Whistles to axe menswear range

Published
today Feb 7, 2019
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High street stalwart Whistles is set to axe its menswear range to concentrate on women’s fashion.


Whistles


The brand branched into men’s fashion in 2014, and opened a dedicated menswear store in Shoreditch, London in 2016.

A spokesperson confirmed to FashionNetwork.com that the brand is closing the menswear line “to focus fully on continuing the growth of the successful womenswear business”.

The current Autumn/Winter 2018 collection, which is still available for purchase on Whistles.com, will be the label’s final menswear range.

Earlier this year, the premium fashion business revealed a return to profitability with net profit rising to £3.6m in the year to March 2018 from a net loss of £3.77 million a year earlier.

This was driven by strong sales growth (up 16.1% on a comparative basis) and a cost-cutting programme, which led to the closure of some loss-making stores.

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