216
Fashion Jobs
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
GANT
Campaign Coordinator
Permanent · STOCKHOLM
H&M
Legal Counsel – h&m Group
Permanent · STOCKHOLM
H&M
Operations Manager to ai Tech Center
Permanent · STOCKHOLM
H&M
Engineering Manager - ml Platform
Permanent · STOCKHOLM
KERING EYEWEAR
Kering Eyewear Area Sales Manager Sweden
Permanent · STOCKHOLM
H&M
Product Manager - Sre (Site Reliability Engineering)
Permanent · STOCKHOLM
H&M
Engineering Manager - Sap Functions
Permanent · STOCKHOLM
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Stockholm Region
Permanent · STOCKHOLM
H&M
Operations Manager
Permanent · STOCKHOLM
H&M
Administrator h&m Divided
Permanent · STOCKHOLM
ESPRIT
Visstidsanställning Brand Representative 25 Timmar / Per Vecka
Permanent · MALMÖ
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
H&M
Cyber Security Engineering Manager – Cybercrime
Permanent · STOCKHOLM
H&M
Cyber Security Engineering Manager – Security Controls
Permanent · STOCKHOLM
GANT
Global Operations Project Manager
Permanent · STOCKHOLM
H&M
Visual Merchandiser Manager 38,25h
Permanent · MALMÖ
H&M
Area Lead Engineer - Product Program Management
Permanent · STOCKHOLM
H&M
IT Coordinator
Permanent · ESKILSTUNA
Published
Aug 3, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Wolverine buys Sweaty Betty for almost £300m

Published
Aug 3, 2021

​Premium activewear brand Sweaty Betty is being bought by US giant Wolverine Worldwide for nearly £300 million.


Sweaty Betty



The 23-year-old, London-based company has been a winner from the athleisure trend and this has clearly boosted its value in recent years with the label finding popularity among a wide range of female consumers and benefiting from significant celebrity endorsement.

The company’s CEO, Julia Straus, is staying in place after the completion of the deal that actually adds up to £294.4 million.

Wolverine is mainly known for its footwear operations and owns brands including Hush Puppies, Stride Rite, Sperry, Keds and more.

But it clearly sees major growth opportunities in the gym-to-street apparel segment that looks set to remain on form after the pandemic.

Founded by Tamara and Simon Hill-Norton in order to meet what they saw as a gap in the market for interesting and attractive women's sports clothing, the label is one of a number of athleisure brands that have found a sweet spot in the premium market with consumers happy to pay a bit more for products that they feel have strong design and functionality elements to them.

This has helped the brand expand to a chain of 65 shops in its domestic UK market, as well as developing strong links with retailers around the world, such as Nordstrom.

Wolverine Worldwide president Brendan Hoffman said its "expertise and focus on apparel, female consumers, and best-in-class digital execution has proven to be a winning combination.” And despite its presence in physical shops, he emphasised the strength of its digital-first business model, which Wolverine expects to leverage.

Copyright © 2024 FashionNetwork.com All rights reserved.