×
189
Fashion Jobs
H&M
Project Manager – New Business Development at h&m Home
Permanent · Stockholm
H&M
Experience Design Director/Product Area Lead Designer For Customer-Facing Products
Permanent · Stockholm
LEVI'S
Key Account Manager
Permanent · Stockholm
H&M
Product Owner (Functional Lead) - Core HR Processes
Permanent · Stockholm
H&M
Product Area Manager - Inspire & Discover (Customer Domain)
Permanent · Stockholm
H&M
Product Area Manager – Evaluate & Decide (Customer Domain)
Permanent · Stockholm
H&M
HR Business Partner to h&m Group Business Tech
Permanent · Stockholm
H&M
Production Manager to h&m Global Marketing & Communications
Permanent · Stockholm
H&M
Software Engineers With Adobe Campaign Skills to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Chemical Compliance Specialist Cosmetic Products
Permanent · Stockholm
H&M
3d Business Expert - Competence Lead to h&m Business Tech
Permanent · Stockholm
H&M
Product Owner For One of The Style Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Product Owner to Global Connectivity, h&m Group
Permanent · Stockholm
H&M
Merchandise Manager
Permanent · Stockholm
H&M
Cross Delivery Coordinator to Sap Test Management, h&m Group
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Head of Expansion & New Business - h&m Beauty
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
H&M
Product Area Analyst For Customer Commerce Delivery @h&m Business Tech
Permanent · Stockholm
H&M
Product Owner to Store Lifecycle
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Information Security Specialist
Permanent · Stockholm
Published
Jun 8, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Young consumers use pandemic savings to invest in sneakers - StockX

Published
Jun 8, 2021

Young people having saved money during the pandemic lockdowns are helping to drive the sneaker resale market and are buying such products as investments, specialist reseller StockX said this week.


StockX



In the UK, sneakers and other collectibles “are fast becoming the most return-heavy alternative asset. Items people might well have kept for sentimental reasons are now making a significant profit on the resale market,” the company said.

Research by the business showed that just over a third of the 2,000 sneaker buyers Harris Poll spoke to on StockX’s behalf were motivated to purchase based on the potential investment return. Some 36% of respondents cited “future worth or investment value” as a key consideration when buying items.

And StockX said that assets like Air Jordan 4 sneakers are less volatile and tend to consistently appreciate over time, outperforming the FTSE 100 [and] S&P 500” stock indexes.

In fact, Air Jordan 4 sneakers have seen 100% growth over 12 months and on average, an ‘investor’ with 10 pairs of top-selling Jordan 4s would have seen a £1,416 gain.

The company said young investors are increasingly attracted to such assets as they see traditional stocks and shares as a more complex option.

It added that limited edition sneaker drops by labels such as Nike, Adidas Yeezy and Jordan Brand “have created a scarcity that gives way to investing in coveted items that are hugely in demand”.

Copyright © 2022 FashionNetwork.com All rights reserved.