Zadig & Voltaire land in Australia with first flagship

By

Anaïs Lerévérend

Translated by
Susan Spies

Published
Nov 15, 2016

Zadig & Voltaire are heading to Australia. The high-end Parisian brand for men's and women's wear is this time aiming to conquer the the South Seas through a new partner. APAC has been tasked with launching Zadig & Voltaire in Australia and New Zealand.

The brand's distribution will be handled through several channels simultaneously, since the partnership deal covers the multibrand network, e-commerce, department stores and direct retail through franchise stores. The first of these Zadig & Voltaire store just openened at the end of October in Melbourne,

The store occupies a 116-square-meter space in the new St Collins Lane mall downtown. The store interior features by a suspended metal structure for displaying the latest designs from brand founder Thierry Gillier.

Australia numbers 28 on the Parisian brand’s country store location list.