Zalando Plus membership programme debuts in France

By

Sandra Halliday

Published
Feb 7, 2020

Zalando is rolling out its membership programme Zalando Plus to a new market with a debut in France. It means French customers will be able to access features such as express home delivery for €9.95 annually.

The company said that “deepening customer relationships” with programmes such as this is “another step toward becoming the Starting Point for Fashion for Zalando”.

The service launched in the country this week but for now, it’s only available for selected customers in the Paris area.

As well as access to the unlimited speedier delivery options, it offers free standard delivery, special offers and discounts, and advance notifications for members when sold-out products in their size are back in stock or favourite items saved in their wishlist are discounted. The company said members also get a faster and more personalised experience when contacting customer care. 

The programme will be expanded to more customers at a later date. 

Riccardo Vola, Director of Southern Europe and Gift Cards at Zalando said that France is an important market for the company and it has been rolling out other features there in recent periods. These include the addition of Try First, Pay Later and free mailbox return to make the returns process easier.