Zalando launches exclusive brand collaborations for its 10th anniversary

By

Eva BOLHOEFER

Translated by
Barbara Santamaria

Published
Sep 11, 2018

Berlin-based e-commerce company Zalando is celebrating its 10th anniversary with an exclusive multi-partner campaign.

It’s been a decade since David Schneider founded Germany’s most successful fashion e-tailer together with his friend Robert Gentz, and to celebrate, Zalando is launching this week its campaign with brands such as Calvin Klein Jeans, Puma, Mango, M.A.C. Cosmetics, Vans and J.Crew, with exclusive products on offer across Zalando’s 17 European markets. Additionally, there will be limited-edition and exclusive styles from over 100 other brands. Kaia and Presley Herber, wearing the new Calvin Klein jeans collection exclusively for Zalando, celebrate Zalando’s 10th birthday in a TV and social media campaign starting this week.

In two weeks, Puma will take over and present an exclusive Zalando collection together with brand ambassador Cara Delevingne, including a limited edition of the Muse Satin sneaker. Mango will join with four influencers wearing exclusive Mango x Zalando collection. Mango Girls such as Diletta Bonaiuti (Italy), Pernille Teisbaek (Denmark), Blanca Miro (Spain) and Maja Wyh (Germany) will show exclusive looks designed by them. And digital campaigns by Mac Cosmetics, Vans and J. Crew will complete the celebrations.

But what’s next for the e-tailer? “The level we have at the moment is a good basis for the future. In the next few years, the main focus will be on creating a completely new experience for how consumers can experience fashion online,” said Scheider. “I'm convinced that we can also change the entire fashion industry in this way.”