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Fashion Jobs
AESOP
Retail Consultant | Part-Time (60%) | Aesop nk Stockholm, Sweden
Permanent · Stockholm
AESOP
Retail Consultant | Full Time | Aesop nk Stockholm, Sweden
Permanent · Stockholm
PUMA
Junior Manager go-to-Market Operations Nordic
Permanent · Solna
PUMA
Senior Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
PUMA
Strategic Key Account Manager Pure Players
Permanent · Solna
LEVI'S
Key Account Manager
Permanent · Stockholm
SANDRO SUÈDE
Sales Assistant - 5 Hours - Bibliotekstan m/f
Permanent · STOCKHOLM
SANDRO SUÈDE
Sales Assistant - 23 Hours - Stockholm Biblioteksgatan m/f
Permanent · STOCKHOLM
RITUALS
Butikssäljare - Frölunda Torg
Permanent · Gothenburg
RITUALS
Butikssäljare - Varberg - Galleria
Permanent · Varberg
CLAUDIE PIERLOT SUÈDE
Supervisor - 38, 25h - Permanent - Stockholm m/f
Permanent · STOCKHOLM
RITUALS
Butikssäljare - Växjö - Tegnér
Permanent · Växjö
SANDRO SUÈDE
Sales Assistant - 5 Hours - nk Femme m/f
Permanent · STOCKHOLM
SANDRO SUÈDE
Sales Assistant - 15 Hours - nk Womenswear m/f
Fixed-term · STOCKHOLM
ESTEE LAUDER
Multi Brand / Mac Cosmetics - on Call - Emporia Kicks, Malmo
Permanent · Malmö
BA&SH
Sales Assistant - Stockholm
Permanent · STOCKHOLM
BA&SH
Supervisor - Full Time - Stockholm
Permanent · STOCKHOLM
RITUALS
Butikssäljare 15h - Växjö- Grand Samarkand
Permanent · Växjö
SCOTCH & SODA
Sales Advisor
Permanent · Kungsbacka
RITUALS
Assisterande Butikschef - Malmö - Triangeln
Permanent · Malmö
RITUALS
Butikssäljare (5h) - Karlskrona - Ronnebygatan
Permanent · Karlskrona
LULULEMON
Key Leader | Stockholm Store
Permanent · Stockholm
By
Reuters
Published
Sep 21, 2012
Reading time
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Adidas slashes Reebok 2015 sales target

By
Reuters
Published
Sep 21, 2012

FRANKFURT, Sept 21 (Reuters) - Adidas slashed its 2015 sales target for its struggling Reebok brand to 2 billion euros ($2.6 billion) from 3 billion euros after losing a major American football contract and fraud was discovered at its Indian operation.

The German company, the world's second-largest sports apparel company behind Nike, bought Reebok in August 2005 for $3.8 billion. It enjoyed initial success with a range of toning shoes, but has since struggled to find its feet.

Sales at Reebok slumped 26 percent in the second quarter and annual revenue is expected to fall from 2011's 1.96 billion euros. Its performance contrasts sharply with the rest of the Adidas group, which expects overall sales to rise nearly 10 percent in 2012.

Adidas Chief Executive Herbert Hainer has said that Reebok needs to come up with new products and will focus on fitness categories such as keep-fit trend Crossfit, running, gym, yoga and dance.

The company kept an overall target to increase group sales to 17 billion euros by 2015, with faster than expected growth at its Adidas brand and golf business offsetting the weakness at Reebok.

Sales for the Adidas brand are now expected to reach 12.8 billion euros in 2015, up 5 percent from the previous target of 12.2 billion euros.

Adidas shares, which have gained 30 percent this year as it takes market share from rivals, touched a record high of 65.76 euros on Wednesday.

The company announced in April that it had uncovered commercial irregularities at Reebok India and replaced management there. It said the fraud and a subsequent restructuring of Indian operations would cost Adidas almost 200 million euros. The unit's two former managers were arrested on Thursday in India on suspicion of fraud. ($1 = 0.7721 euros) (Reporting by Victoria Bryan; Editing by David Goodman)

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