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Published
May 16, 2016
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America Today reopens Hilversum store

Published
May 16, 2016

Dutch retailer America Today has reopened its Hilversum store after a remodeling. The company announced that the store underwent a complete makeover and reopened with a focus on its junior collection (EU sizes 110/116-170/176), which the brand first introduced in 2014.



The Hilversum outlet is one of 51 American Today branches in the Netherlands and did not feature its junior range before the reconstruction. However, as the demand grew for the junior collection for boys and girls that features brands such as Levi’s, Converse, as well as its own label, America Today, the company decided to carry the collection at the Hilversum store.

In addition to the 51 branches in the Netherlands, the retailer also has 16 stores in Belgium, 2 stores in France and 1 store in Luxembourg.

America Today opened its first store in Amsterdam in 1989. Next to the junior collection, the company offers the “all American campus lifestyle” to men and women with a wide range of products, including clothing, accessories and footwear from brands, such as Tommy Hilfiger, Calvin Klein, Ray Ban and its own label, America Today.



America Today is part of Cool Investments, which is also the owner of Dutch retailers Coolcat, M&S Mode and lingerie brand Sapph. Next to its retail initiatives the company also operates in real estate projects.
 

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