Cyber Monday: +16% for US sales
Online sales in the US recorded a sharp increase on “Cyber Monday", crucial for the opening of the shopping season, compensating a Thanksgiving weekend that proved somewhat disappointing for physical stores.
In the United States, Thanksgiving Day, which always takes place on the fourth Thursday in November, has traditionally marked the beginning of the year-end sales period. It is subsequently followed by two days of sales in physical stores (“Black Friday”), followed by sales online ("Cyber Monday").
On Monday, December 1, online sales reached 2.65 billion dollars, a 16% increase compared to the same day in 2013, estimated Adobe Digital Society Index on Tuesday.
It underscored the fact that the top 25 online retailers even saw a 25% increase at 1.8 billion dollars. A separate estimate by IBM Digital Analytics reported a weaker sales increase of 8.5%.
IBM Digital Analytics also noted that 22% of total sales were from a mobile device, a 27.6% year on year increase.
The average receipt was, however, down 3.5% at 124 dollars, a sign, according to IBM Digital Analytics, that consumers were looking for bargains.
The data is, in any case, somewhat reassuring, if only as regards to American consumption, following a decline in the purchases and spending the preceding weekend in physical stores.
According to a survey by the NRF and the institute Prosper Analytics, total expenses fell by 11.3% year on year to 50.9 billion dollars. They had declined in 2013 for the first time since 2009.
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