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SCOTCH & SODA
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By
Fibre2Fashion
Published
Feb 6, 2018
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H&M to dress Swedish teams for Olympics, Paralympics

By
Fibre2Fashion
Published
Feb 6, 2018

Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies. The collection will also include a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure.



"The designs will bring together sport, functionality and fashion and have Swedish heritage as a proud influence on the collection," said Pernilla Wohlfahrt, H&M design director.

The pieces will be developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection. The collaboration between H&M and the Swedish Olympic Committee started in 2013. Since then H&M has created the collections for the games in Sochi 2014 as well as the games in Rio 2016. H&M has also in-between these games created collections for six youth games.

"PyeongChang 2018 marks the third time H&M will dress Team Sweden. H&M brings fashion to the Olympics in a completely new manner. We are looking forward to getting dressed up in their new designs in February," said Anna Lundin, marketing and communication executive at the Swedish Olympic Committee.
 

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