Oct 6, 2016
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Jack & Jones new campaign features Bollywood actor Ranveer Singh

Oct 6, 2016

Global menswear brand Jack & Jones on Wednesday announced a new campaign -- 'Don't Hold Back' -- featuring Bollywood actor Ranveer Singh as their new brand ambassador.

Ranveer Singh fronts new Jack & Jones India 'Don't Hold Back' campaign - Twitter @jackjonesindia

To kickstart the campaign, the youth brand men's brand, owned by Denmark's Bestseller group, tapped the actor to write and sing a song entitled Don't Hold Back.

"Don't Hold Back is a strong message that I believe will resonate with the youth of the nation. It's a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about 'log kya kahenge' (what will people say)," Ranveer said in a statement.

The print campaign as well as a music video for Don't Hold Back will go live on Friday.

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