219
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Apr 25, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

John Lewis to take Boden to high street as chain's fashion-focused strategy continues to pay off

Published
Apr 25, 2017

John Lewis said this week that it will open Boden womenswear concessions in its department stores, bringing the popular mail order brand’s clothing to UK physical stores for the first time.


Boden



The first five concessions will open this autumn with more planned next year and all the products in the physical stores will also available online at John Lewis’s own website.

John Lewis has made a major play for fashion growth in recent years and that strategy has paid off. Its moves have included the launch of premium trend-focused own-brands and growth in wholesale brands. It has also specialised in bringing online labels into the physical space and last year John Lewis opened five concessions with Hush and six concessions with Finery. It has since added a further 12 concessions with these brands.

Boden, an affordable-to-mid-priced label much loved by the middle class family shopper, is likely to appeal strongly to the core John Lewis shopper too.

Christine Kasoulis, John Lewis buying director fashion, said: “The introduction of Boden builds on our continued strategy to provide our customers with an inspiring selection of unique brands that they cannot find anywhere else on the high street.”

The first five concessions will open in the Oxford Street, London flagship store, as well as in Cambridge, Reading, Southampton and Oxford late in October.

In the last financial year, sales of womenswear at John Lewis grew by 6.8% and this year has seen fashion being a consistently strong performer in terms of its weekly sales figures.

On Tuesday, the retailer reported total sales in the seven days to April 22 rise only 1.6% year-on-year to £74.9 million and while fashion sales showed a rare decrease (of just 0.4%), this was caused by the chain having been closed on Easter Sunday. On the same April Sunday last year the stores were open as Easter had fallen earlier in March.

However, the new weekly figures made it clear that fashion is still outperforming. Women’s casualwear continued to see sales rises after several weeks of strong demand while swimwear & nightwear also enjoyed sales growth, up by 16.9%. And childrenswear had a good week of trade largely driven by sales of children’s shoes, up 31.5%, as kids headed back to school after the Easter break.

Copyright © 2024 FashionNetwork.com All rights reserved.