Burberry has released more details of how its see-now, buy-now strategy is evolving under Riccardo Tisci with limited edition pieces from his first collection to be available through a series of 24-hour product releases.
On Monday, Debenhams unveiled two major beauty initiatives as part of its aim “to strengthen its position as a leader in premium beauty,” But most media focused on news that it has brought in restructuring advisors KPMG.
Launched by the fashion designer Lisa Chavy, Livy is celebrating its first birthday. To kick off its second year, the brand has launched a dedicated online store and will launch in department stores internationally.
ME+EM has opened an in-store concession in Selfridges, London, as part of the department store’s Denim Studio, adding to the five central London stores that the label has, as well as its successful e-commerce business.
10 Corso Como, whose founder Carla Sozzani invented the original concept, has opened a space in New York’s South Street Seaport district in a novel deal from a marketing; aesthetic and even real estate point of view.
LK Bennett is the latest UK fashion name aiming to boost growth online and has named a new online agency to develop a paid search/SEO strategy to raise brand awareness and directly drive web and physical store revenue.