Burberry has shared more details of the extension of its partnership with Mythical Games that was revealed a week ago. The second year of its link-up sees it launching new NFTs in the Blankos Block Party title.
The LVMH Innovation Awards’ sixth edition recognized seven innovative start-ups including Toshi, a pick-up and in-store experience at home service for luxury online orders, which was crowned the winner of this edition.
The Premium and Seek tradeshows in Berlin return as physical happenings next month but are retaining a strong digital element via wholesale management platform Joor to become fully hybrid buying events.
Mulberry has announced the introduction of digital IDs for its products that it says will help to “revolutionise the way luxury brands and customers connect, and steward circularity in luxury fashion”.
Burberry is known for embracing technology and with the heavy investment it’s putting behind the debut of its new Lola bag, it’s no surprise that the company has unveiled a major tech element linked to the launch.