Canada's Lululemon announced on Tuesday plans to expand further globally, with the activewear company set to open its first stores in Spain as well as an e-commerce site dedicated to the new market over the summer.
In addition to the pop-up stores they are opening as usual in summer resorts, luxury labels are taking over some of the world’s most chic destinations this season, decking them out in their own colours.
Castore’s drive to become a pre-eminent kit producer/sponsor across professional sport, accelerates again. This time, its attention returns to rugby union signing a multi-year deal with Harlequins starting this season.
Revstance is a new digital marketplace launched as a sustainable platform to sell or rent out independent luxury fashion and jewellery brands. It also allows consumers “to make conscious and sustainable fashion choices”.
With the British Grand Prix having taken place at the weekend, and moving to Austria, France and Hungary later in July, Selfridges is aiming to tap into F1 frenzy and has opened a new experience as its London flagship.
Despite predictions that the pandemic has changed fashion forever, normality is returning fast with UK searches for e-fashion falling as shoppers return to stores. But there's also an increased interest in pre-owned.
From July 21 to 24, the French luxury house Hermès is inaugurating its HermèsFit event in Los Angeles. Four days where fitness-meets-fun in a world that immerses visitors in fashion accessories and sports.