The male beauty industry is booming, and consequently, inclusive campaigns are more on trend than ever.
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163 published items with the word (s) or phrase Millennials in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "MAC, CoverGirl and Milk cosmetic brands come out top in terms of gender diversity")
MAC, CoverGirl and Milk cosmetic brands come out top in terms of gender diversity -
![]( "FashionPower is first Benelux company to gain key eco certification")
FashionPower is first Benelux company to gain key eco certificationNetherlands-based FashionPower has received the Standard 100 certificate by Oeko-Tex. The company is known for producing clothing with innovative natural materials such as bamboo, coffee and coconut
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![]( "Lacoste: major rift or natural transition with Louise Trotter in charge of style?")
Lacoste: major rift or natural transition with Louise Trotter in charge of style?Trotter was a surprise choice for Lacoste, the British designer’s style being far removed from the brand's current street mood, but she has the qualities to infuse fresh zest into the label.
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![]( "Millennials to be biggest spenders this holiday season: Accenture")
Millennials to be biggest spenders this holiday season: AccentureThe Accenture Holiday Shopping Survey predicts that US consumer spending will increase with this year’s sale season and that millenials will be the biggest spenders.
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![]( "Harrods on a high as store makes the most of luxury boom, is planning for no-deal Brexit")
Harrods on a high as store makes the most of luxury boom, is planning for no-deal BrexitHarrods is clearly not suffering from the cloud hanging over many of its sector peers further down the price chain and like luxury rivals Selfridges and Harvey Nichols, luxury and tourist spending has sent profits up.
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![]( "Embracing tech is key for next-gen UK luxury shopper - Walpole report")
Embracing tech is key for next-gen UK luxury shopper - Walpole reportThe UK luxury sector needs to understand the changing dynamics of the luxury consumer and to react to the way affluent consumers now want to shop and that means embracing technology, a new Walpole report says.
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![]( "UK women move away from fast fashion towards quality, but still love denim - report")
UK women move away from fast fashion towards quality, but still love denim - reportWith London Fashion week kicking off now, Mintel is predicting that UK womenswear sales will grow 14% between this year and 2022 to reach an eventual £33.5 billion as women seek greater quality in their fashion buys.
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![]( "Launchmetrics CEO: \"The luxury industry has handed over content creation to influencers\"")
Launchmetrics CEO: "The luxury industry has handed over content creation to influencers"The CEO of Launchmetrics discussed its acquisitions, its plans for the beauty industry and Asia, and how luxury brands struggle to come to grips with millennials, in conversation with FashionNetwork.com
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![]( "Bluebella launches Cruise collection with Love Island’s Amber Davies")
Bluebella launches Cruise collection with Love Island’s Amber DaviesBritish brand Bluebella has introduced a new Cruise collection of swimwear created by 2017 Love Island winner Amber Davies and aimed at millennials who go on holiday outside peak periods.
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![]( "Tommy Hilfiger on China; working with Lewis Hamilton; and his newest collab with Kith")
Tommy Hilfiger on China; working with Lewis Hamilton; and his newest collab with KithFashionNetwork.com caught up with Tommy Hilfiger pre-show in Shanghai Tuesday morning for his take on conquering the Chinese market; working with Lewis Hamilton; and launching yet another collection: Icons of Tomorrow.
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![]( "Zendaya, ambassadrice et co-créatrice pour Tommy Hilfiger")
Zendaya, ambassadrice et co-créatrice pour Tommy Hilfiger...collaboré avec Gigi Hadid durant plusieurs saisons, Tommy Hilfiger s'entoure d'une autre icône de la mode - et des millennials - avec Zendaya. La jeune femme, qui s'est illustrée dans les longs métrages Spider-Man ...
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![]( "LVMH et Cosmetic 360 veulent voir naître des idées novatrices lors du Hackathon Maker")
LVMH et Cosmetic 360 veulent voir naître des idées novatrices lors du Hackathon Maker...Hackathon est à la fois une source d’inspiration pour nos maisons, mais également une manière de recueillir la vision des millennials sur la nécessaire révolution écologique du secteur de la cosmétique et de la par...
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![]( "Luxe et développement durable, un mariage complexe")
Luxe et développement durable, un mariage complexeLe futur de la mode et de l’industrie du luxe passe par la durabilité. Ce mardi, les intervenants au Milan Fashion Global Summit ont dressé le bilan de ce mariage forcé et donné des pistes pour accélérer le processus.
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![]( "Kappa exploite la tendance 90’s à sa manière")
Kappa exploite la tendance 90’s à sa manière...par sa proximité avec le réseau de clubs partout dans l’Hexagone. Depuis, le revival 90’s est passé par là et les millennials ont massivement adopté les logos des marques sportswear de cette décennie.Kappa a séduit...
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![]( "ST Dupont déploie son offre")
ST Dupont déploie son offre...Un prix accessible pour ST Dupont.Comme beaucoup de marques de luxe, ST Dupont veut en effet conquérir le coeur des millennials et travaille donc sur une offre produit plus en adéquation avec les attentes de plus j...
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![]( "Lacoste : Louise Trotter à la tête du style, grand écart ou transition naturelle ?")
Lacoste : Louise Trotter à la tête du style, grand écart ou transition naturelle ?Loin des accents street actuels de la marque, le choix de Louise Trotter en tant que directrice artistique a pu surprendre. Mais la Britannique possède de vrais atouts pour donner une envergure nouvelle au Crocodile.
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![]( "MCM renforce le style avec l'arrivée de Dirk Schönberger")
MCM renforce le style avec l'arrivée de Dirk Schönberger...emblème de l’histoire de MCM, l’objectif est « de continuer à définir le sens du voyage pour la génération moderne des Millennials avec une collection étendue incluant à la fois accessoires et prêt-à-porter ».« Cel...
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![]( "Kuuki Yomenaï propose des visites en réalité augmentée de son pop-up à Paris")
Kuuki Yomenaï propose des visites en réalité augmentée de son pop-up à Paris...puisque tout est accessible en ligne. Il faut donc proposer des expériences nouvelles (qui permettent) d’attirer les millennials, cette jeune génération toujours en quête de nouveautés ludiques », précise le collec...
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![]( "L’Asie et ses trois visions du marché du luxe")
L’Asie et ses trois visions du marché du luxe...pour les stars internationales, +8 pts pour les réseaux sociaux) », pointe Ipsos. « Initialement très marqué chez les Millennials, ce phénomène s’étend aujourd’hui aux seniors. »L’Asie de l’Est affiche également un...
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![]( "Harrods voit ses ventes atteindre 2,37 milliards d’euros, portées par le boom du luxe")
Harrods voit ses ventes atteindre 2,37 milliards d’euros, portées par le boom du luxe...enthousiasme. Selon lui, la société a bénéficié de la forte demande actuelle pour le luxe, notamment de la part des millennials qui ont boosté les ventes des départements homme, cosmétique et joaillerie fine.L’entr...
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![]( "Dolores Promesas invierte 150 000 euros en su nueva oficina de Alcorcón")
Dolores Promesas invierte 150 000 euros en su nueva oficina de Alcorcón...corporativa y la diversificación de sus productos, pasando por la perfumería y las gafas. Con el objetivo de atraer a los millennials, también se ha planteado integrar más básicos a sus colecciones y bajar sus prec...
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![]( "Molly Bracken crece en España a través de corners y define su estrategia digital")
Molly Bracken crece en España a través de corners y define su estrategia digital...reforzar su estrategia de comunicación internacional mediante el marketing de influencia, con el fin de atraer a los millennials. Para Andréa Jutea, encargada de marketing y comunicación de la firma desde julio 201...
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![]( "Tommy Hilfiger nos habla sobre China, cómo es trabajar con Lewis Hamilton y su nueva colaboración con Kith")
Tommy Hilfiger nos habla sobre China, cómo es trabajar con Lewis Hamilton y su nueva colaboración con Kith...porque Supreme se ha convertido en algo increíblemente comercial, todos los chavales de 13 y 14 años lo compran. Los millennials, ahora, están comprando en Kith. Él (Ronnie Fieg, fundador de Kith) buceó en nuestros...
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![]( "Tous, Festina, Puig y Textil Lonia, las españolas entre las 100 marcas mundiales de lujo")
Tous, Festina, Puig y Textil Lonia, las españolas entre las 100 marcas mundiales de lujo...(2.582 millones de euros) y Francia, con 10 y un valor de 5.061 millones de dólares (4.337 millones de euros).Los millennials, en el mercado del lujoPor otro lado, el informe confirma que las nuevas generaciones de...
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![]( "Ermenegildo Zegna compra el 85% de las acciones de Thom Browne")
Ermenegildo Zegna compra el 85% de las acciones de Thom Browne...minorista de Thom Browne. "Con esta sólida base, y gracias a un próspero negocio de mujer y un gran atractivo para los millennials, creemos que podemos generar valor a largo plazo para todos nuestros accionistas", ...
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![]( "Montblanc termina su asociación con Marcolin y se une a Kering Eyewear")
Montblanc termina su asociación con Marcolin y se une a Kering Eyewear...pensar en formas innovadoras para desarrollar los marcos para atraer a los nómadas urbanos de alto desempeño y los millennials aventureros que se identifican con la ética de Montblanc y los valores de la marca", af...
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![]( "El mercado de lujo en Japón encuentra un nuevo impulso")
El mercado de lujo en Japón encuentra un nuevo impulso...que se han convertido en cadenas minoristas, como United Arrows, Tomorrowland, Beams y Baycrew’s, atraen más a los millennials gracias a una selección "más fresca y efervescente", al combinar grandes marcas y sello...
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![]( "Nike es la marca en la que más confía la generación Z y los millennials")
Nike es la marca en la que más confía la generación Z y los millennialsYbrands ha publicado un nuevo estudio sobre las marcas en las que más confían los consumidores de 13 a 36 años. Dove lidera todas las categorías de producto, pero Nike es el vencedor de las marcas de moda.
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![]( "El maquillaje de lujo se lanza a por los millennials")
El maquillaje de lujo se lanza a por los millennials...Dior Backstage de Dior o Millenialskin de Dolce & Gabbana, las marcas de belleza de lujo quieren seducir a los millennials, consumidores con edades comprendidas entre los 18 y 35 años.
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![]( "Giambattista Valli, Alta Costura al encuentro de la juventud")
Giambattista Valli, Alta Costura al encuentro de la juventud...llevan camiseta y vaqueros”. No obstante, el diseñador no quiso confundir su punto de vista con una defensa de los millennials. “Todo el mundo está obsesionado con ellos, pero la juventud no es una cuestión de edad...
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![]( "Kappa sfrutta la tendenza degli anni '90 a modo suo")
Kappa sfrutta la tendenza degli anni '90 a modo suo...sua diffusione nella rete di club calcistici di tutto l'Esagono. Da allora, è emerso il revival degli anni ‘90 e i millennials hanno adottato in maniera massiccia i loghi dei marchi di abbigliamento sportivo di que...
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![]( "Napoli e Torino guidano la classifica degli acquisti moda")
Napoli e Torino guidano la classifica degli acquisti moda...Napoli e Torino guidano la crescita degli acquisti moda nel 2017, grazie allo shopping dei millennials (18-25 anni): tra questi, oltre il 50% spende nel lusso accessibile, mentre il 72% acquista abbigliamento di lu...
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![]( "Pitti Uomo 95: Y/Project sarà il Menswear Guest Designer")
Pitti Uomo 95: Y/Project sarà il Menswear Guest Designer...Saint Laurent. Sotto la sua guida, Y/Project è diventato un brand streetwear ricco di pezzi unisex, apprezzato dai millennials e dalle celebrità, tra cui Rihanna. Y/Project oggi è presente all’interno di circa 150 ...
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![]( "MCM rafforza lo stile con l’arrivo di Dirk Schönberger")
MCM rafforza lo stile con l’arrivo di Dirk Schönberger...zaini, emblema della storia di MCM, l’obiettivo è “di continuare a definire il tema del viaggio per la generazione dei millennials, con una collezione ampia che includa sia accessori che abbigliamento”. “Ciò permet...
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![]( "Harrods: le vendite raggiungono i 2,37 miliardi di euro, trainate dal boom del lusso")
Harrods: le vendite raggiungono i 2,37 miliardi di euro, trainate dal boom del lusso...entusiasmo. Secondo lui, la società ha beneficiato dell'attuale elevata domanda di beni di lusso, soprattutto da parte dei millennials, che hanno fatto incrementare le vendite nei reparti uomo, cosmetici e gioielle...
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![]( "Il Teatro delle Contraddizioni nella moda di Gucci")
Il Teatro delle Contraddizioni nella moda di Gucci...bisogno di una pausa", ha sorriso Michele, vestito con una redingote pied-de-poule nera, mentre i suoi modelli e modelle millennials lo circondavano.Gucci - Primavera-Estate 2019 - Womenswear - Parigi Ciascuno di l...
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![]( "DaTe al via tra maggiore qualità e distribuzione dello spazio")
DaTe al via tra maggiore qualità e distribuzione dello spazio...questa edizione è l'aggiunta di due aree espositive inedite: Timeless e Spring (insieme alle altre quattro Luxury, Millennials, Icons e Balcony). I brand arrivano dall'Italia ma anche da USA, Giappone, Austria, Dan...
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![]( "Reportage: la macchina onnipotente di Inditex funziona ancora come un orologio")
Reportage: la macchina onnipotente di Inditex funziona ancora come un orologio...semplicemente perché non ha bisogno di loro, visto che i suoi prodotti inondano i social network e sono desiderati dai millennials. Un’integrazione tecnologica impressionante caratterizza il megastore milanese, che...
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![]( "Il gruppo Printemps punta a crescere tra il 6% e l’8% nel 2018 e lancia il suo e-commerce di lusso")
Il gruppo Printemps punta a crescere tra il 6% e l’8% nel 2018 e lancia il suo e-commerce di lusso...izio attuale. E come pilastri del suo sviluppo per i prossimi anni punta sull’esperienza retail, la seduzione dei millennials, lo sviluppo dell’e-commerce e il rafforzamento della responsabilità sociale ed ambienta...
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![]( "Incontro con Tommy Hilfiger, fra Cina, Lewis Hamilton e la nuova collaborazione con Kith")
Incontro con Tommy Hilfiger, fra Cina, Lewis Hamilton e la nuova collaborazione con Kith...Kith. Perché Supreme è diventato incredibilmente commerciale – i 13-14enni oggi stanno comprando Supreme, mentre i millennials comprano Kith.Winne Harlow e Hailey Baldwin per Tommy Icons Lui (il fondatore di Kith, ...
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![]( "NA-KD eröffnet Store in Deutschland")
NA-KD eröffnet Store in Deutschland...eröffnet. Zuvor gab es bereits zahlreiche Pop-up-Store-Aktionen in deutschen Städten, die vor allem die Zielgruppe Millennials erreichen sollten. Ab sofort ist das erst im Jahr 2015 gegründete Unternehmen mit eine...
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![]( "Spreadshirt baut Lizenzgeschäft mit \"Rick and Morty\" aus")
Spreadshirt baut Lizenzgeschäft mit "Rick and Morty" aus...Das Leipziger E-Commerce-Unternehmen will damit vor allem Millennials, aber auch Cartoon-Fans jeden Alters ansprechen. Die entsprechenden Designs auf Shirts, Hoodies und Accessoires werden inhouse produziert.
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![]( "Starfußballer Jérôme Boateng lanciert eigenes Modemagazin")
Starfußballer Jérôme Boateng lanciert eigenes Modemagazin...die Zukunft schaut", erklärt Boateng. Das soll auch sein Magazin ausdrücken, das sich auf die Zielgruppe der urbanen Millennials konzentriert.
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![]( "JW Andersons fließende Boheme")
JW Andersons fließende Boheme...glaubt fest daran. Und seine Mode ist zwar nicht preiswert, bleibt jedoch relativ erschwinglich für die Zielgruppe der Millennials. "Preislich ist das nicht übertrieben. Unsere teuersten Taschen kosten 1200 Euro un...
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![]( "Tommy Hilfiger über China, Lewis Hamilton und seine neueste Kollaboration mit Kith")
Tommy Hilfiger über China, Lewis Hamilton und seine neueste Kollaboration mit Kith...an Ikonen präsentiert werden – jedoch ohne deren Design-Input, es ist viel mehr die Inspiration, die von ihnen als Millennials und Macher in der heutigen Welt ausgeht. Vor drei Jahren sollte "see-now-buy-now" das n...
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![]( "Bread && Butter: Die Veranstaltung der Generation Next entwickelt ihr Konzept weiter")
Bread && Butter: Die Veranstaltung der Generation Next entwickelt ihr Konzept weiter...bieten Unterhaltung aller Art.Der Adidas Stand am Eingang der MesseUnd wer ist die Zielgruppe? Nennen wir sie nicht Millennials. Das Bread && Butter-Team bevorzugt die Bezeichnung "Generation Next". "Wir hören das ...
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![]( "Smart Fashion: Digital, vernetzt und intelligent")
Smart Fashion: Digital, vernetzt und intelligent...ng birgt. Wettbewerbsfähige Modeunternehmen müssen immer schneller und flexibler auf das Verbraucherverhalten der Millennials reagieren. Das ist nur möglich durch schnell individualisierbare Produkte und Customer-E...
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![]( "H&M lanciert Capsule Collection mit Influencer-Zwillingen Lisa&Lena")
H&M lanciert Capsule Collection mit Influencer-Zwillingen Lisa&Lena...Damit setzt das schwedische Modehaus erneut auf die Effektivität des Influencer-Marketings, um die Zielgruppe der Millennials zu erreichen. Bestes Beispiel dafür ist das eigene Influencer-Label Nyden, das unter and...
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![]( "Nike von Generation Z und Millennials als vertrauenswürdigste Modemarke ausgezeichnet")
Nike von Generation Z und Millennials als vertrauenswürdigste Modemarke ausgezeichnetYbrands hat eine Studie veröffentlicht, in der die vertrauenswürdigsten Marken anhand einer Umfrage unter Verbrauchern im Alter von 13-36 ermittelt wurden. Unter den Modemarken galt Nike als führend.
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![]( "Raf Simons: Renaissance des Punk Rock")
Raf Simons: Renaissance des Punk Rock...geschnittenen Hosen, die für eine künstlerische Wiederbelebung der subversiven Ära stehen. Dagegen wirken die Looks der Millennials fast borniert. "Ich wollte Ideen aus dem Burlesquen aufgreifen und in einen unerw...
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![]( "“千禧一代”及“Z世代”已成为可持续发展消费及投资先锋，普华永道发布2018版《千禧一代与Z世代对比观察报告》")
“千禧一代”及“Z世代”已成为可持续发展消费及投资先锋，普华永道发布2018版《千禧一代与Z世代对比观察报告》...“绿色“时尚的践行者和守护者。在10月16日举办的 Milano Fashion Global Summit 米兰全球时尚峰会期间，知名咨询机构 PwC 普华永道发布了2018年也即总第三版的“Osservatorio PwC Millennials vs Generation Z”《千禧一代与Z世代对比观察报告》。报告揭示了一系列千禧一代与Z世代的消费习惯：约有1/6的人认为产品质量是他们决定购买服装和配饰的先决条件，而约...
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![]( "深耕潮流文化13年的YOHO! 宣布完成2500万美元E+轮融资，周大福常务董事郑志刚旗下基金领投")
深耕潮流文化13年的YOHO! 宣布完成2500万美元E+轮融资，周大福常务董事郑志刚旗下基金领投...甲级写字楼网络K11 Atelier；奢华服务式酒店住宅；开放式教育平台K11 Kulture Academy；以自然及美艺为主题的革新零售空间K11 Natural；利用崭新科技推动的顾问及市场调查机构K11 Chinese Millennials Taskforce；以及首间扶植中国艺术家及策展人的非牟利机构K11 Art Foundation。集团预计2023年，K11品牌的足迹将遍布大中华地区的九个城市。关于C Ve...
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![]( "智能化、沉浸式、全品类，丝芙兰亚洲首家概念店落户上海，它会成为美妆零售的新未来吗？")
智能化、沉浸式、全品类，丝芙兰亚洲首家概念店落户上海，它会成为美妆零售的新未来吗？...是丝芙兰为应对中国消费者消费需求和消费习惯不断变化的重要举措。当下，新一代消费者更加理性和独立，他们在门店更偏向于自行挑选产品，这是因为美妆博主和 KOL的美妆教程已经让消费者提前在线上完成了“妆前教育”。《Targeting Millennials in Beauty Innovation Report 2017（针对千禧一代的2017年美妆创新报告）》显示，63%的千禧一代表示，对于博主/用户评论和品牌自身宣传，他们更愿...
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![]( "Launchmetrics最新报告：美妆业背后的营销影响力价值 55.56%来自KOL，仅19.43%来自媒体")
Launchmetrics最新报告：美妆业背后的营销影响力价值 55.56%来自KOL，仅19.43%来自媒体...倍。这样的人口比例变化导致如今很多品牌开始将千禧一代消费者视为品牌战略核心目标群体。这些年轻消费群体与传统的老一代消费者不同，他们很少通过电视购物，其购物决策更多的是受到社交媒体上意见领袖的推荐的影响。根据《Targeting Millennials in Beauty Innovation Report 2017（针对千禧一代的2017年美妆创新报告）》显示，63%的千禧一代表示，面对博主/用户评论和品牌自身宣传时，他们更...
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![]( "Dolce&Gabbana创始人表示：想学习与“千禧一代”对话沟通")
Dolce&Gabbana创始人表示：想学习与“千禧一代”对话沟通...的“千禧一代”与其他同龄人有什么不同之处吗？Domenico Dolce 和 Stefano Gabbana：他们很年轻，尽管有着令人瞩目的姓氏但归根结底他们都还是年轻人，可以算是新一代的皇室贵族。如今他们被称为“千禧一代”（ Millennials ），我们这代人在年轻时则被称为是 Paninari （帕尼尼的孩子，20世纪 70至 80年代生于意大利的时尚追随者）。所谓的“千禧一代”的说法是 4年前那些美妆公司为了寻找新...
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![]( "结实耐用也时尚！百年工装品牌 Carhartt 传递“努力工作”的美国价值观")
结实耐用也时尚！百年工装品牌 Carhartt 传递“努力工作”的美国价值观...5万美元发展为年销售额 16亿美元的行业领头羊。2014年，L.L. Bean 经典产品 Bean Boot 创造了 45万双的销售记录。专注于千禧一代的市场研究的 FutureCast 公司总裁、《Marketing to Millennials》作者 Jeff Fromm 评价L.L. Bean这个老牌“因为实用而很酷”，赢得了众多年轻消费者。除专业户外品牌以外， J. Crew 这样的时尚品牌也有了自己的工装支线 W...
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![]( "奢侈品牌目前的最大担忧是什么？")
奢侈品牌目前的最大担忧是什么？...在不知不觉中已发生令人惊讶的变革，千禧一代正逐渐成为新的时尚消费主力军，如果奢侈品牌现在忽视这一人群的存在，将来也很难再引起该人群关注，进而错失市场甚至品牌被边缘化。 千禧一代，指的是1983年至2000年期间出生的群体，英文是Millennials，同义词Y一代，这代人的成长和互联网和智能手机高速发展时期相吻合。有分析指出，全球最富有人口规模逐渐年轻化，这一代人的消费能力正在快速膨胀，品牌数字化的程度成为了能否吸引他们购买...
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![]( "这份报告说，中国年轻人热爱买买买，还不是因为有爸妈撑腰")
这份报告说，中国年轻人热爱买买买，还不是因为有爸妈撑腰...总部位于洛杉矶的商业地产服务和投资公司世邦魏理仕（CBRE）最近发布了一份名为“Aisa Pacific Millennials: Shapping the Future of Real Estate”的报告，结论可能会让一些年轻人感到尴尬无奈，同时又令零售商们喜笑颜开：因为住房成本过高，大部分中国年轻人还跟自己的父母住在一起。这意味着，在住房上节省下来的钱可能越来越多地流向购物和娱乐。这份报告调查了全球 13000 名年龄...
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![]( "千禧一代为何爱上老式粗苯的“丑鞋”？实用即新潮！")
千禧一代为何爱上老式粗苯的“丑鞋”？实用即新潮！...日益关注，认为鞋子不仅要展示个性，还要能解决实际需求。”而据 Dorsey 透露，公司的初步研究显示， 00后甚至比千禧一代更追求实用性。专注于千禧一代的市场研究的 FutureCast 公司总裁、《Marketing to Millennials》作者 Jeff Fromm 表示：实用性是千禧一代的关键词。他说主要有两个驱动因素：“部分实用性品牌在设计和功能方面很强大；这些品牌中的许多产品不仅质量好，还够独特。”这些特性...
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![]( "品牌着眼与时尚博主的合作关系 合作投入费用明年将达至45亿美元")
品牌着眼与时尚博主的合作关系 合作投入费用明年将达至45亿美元...Bronfman 和章凝Margaret Zhang。倩碧全球商品创意设计资深副总裁Melissa Knapp表示，新一代广告代言人已经跳脱传统名气模特思 维，改成迎合1980到2000年出生的年轻族群（人口统计学家所称千喜世代，millennials）消费行为习惯，谁在网络称霸，谁就是明日之星。 不单有倩碧和Estee Lauder广告诉求改变型态，Kiehl’s为秋季年度新品日间焕肤精华（Daily Reviving C...
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![]( "Snapchat forecasts $1 billion ad revenues for next year")
Snapchat forecasts $1 billion ad revenues for next year...dollars in ad revenues in the coming year. “Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses,” ...
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![]( "Report: Global online beauty and personal care market to soar")
Report: Global online beauty and personal care market to soar... segment are tech-savvy, price-sensitive, and prefer shopping online. It has been noted that almost 41 percent of millennials visit physical stores to appraise merchandise they want to later purchase online at a lo...
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![]( "Korean cosmetics shine in China, draw investors")
Korean cosmetics shine in China, draw investors...short product development cycle - a "fast beauty" approach that is increasingly popular among Chinese and other Asian millennials, gaining exposure in the United States and Europe, and attracting high-profile forei...
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![]( "Alibaba's Taobao Maker Festival highlights platform benefits to entrepreneurs")
Alibaba's Taobao Maker Festival highlights platform benefits to entrepreneurs...release it is putting a particular focus on China’s young generation, because it is the most active group on Taobao.“Millennials are the driving force behind Taobao Marketplace, with 70 percent of buyers in their 2...
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![]( "Menswear Milan offers cool fashion and comfort for Millennials")
Menswear Milan offers cool fashion and comfort for MillennialsMen’s Fashion Week in Milan wrapped up June 21 with positive results, despite the many defections from its schedule. The clothes on view were diverse and of exceptional quality, with designers focusing on comfort and ...
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![]( "Prada looking to dress Millennials")
Prada looking to dress MillennialsFor next summer Miuccia Prada is proposing a super sporty wardrobe, fit for travellers of the new millennium, a tongue-in-cheek reinterpretation of the label's design codes.
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![]( "Cue Connect study creates 5 millennial retail shopping profiles")
Cue Connect study creates 5 millennial retail shopping profiles...Millennials, or Gen Y, account for 80 million consumers. They currently spend an estimated $600 billion on retail purchases, and are on track to reach $1.4 trillion by 2020.
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![]( "Condé Nast partners with Gucci for film series")
Condé Nast partners with Gucci for film series...and CEO, commented, “Digital narrative – whether through film, social media or native journalism – is the way that Millennials in particular like to be engaged today. Consequently, this type of innovative approach ...
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![]( "Diamonds are real and rare as well as forever, producers say")
Diamonds are real and rare as well as forever, producers say...said in a statement. "The opportunity exists for diamonds to represent the rare, precious and real connections that millennials crave."Challenges for the diamond industry have included competition from synthetic di...
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![]( "Luxury brands struggle to attract Internet generation")
Luxury brands struggle to attract Internet generation...Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
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![]( "Исследование об особенностях поведения клиентов-«миллениалов»")
Исследование об особенностях поведения клиентов-«миллениалов»...Согласно исследованию консультационного агенства в ритейле Demandware под названием «Reaching Millennials: attraction and influencer», поколение миллениалов продолжает удивлять наблюдателей, потому что оно все боль...
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![]( "米原康正とプランティカによる展覧会が青山で開催、ミルクフェドとのコラボTシャツを先行発売")
米原康正とプランティカによる展覧会が青山で開催、ミルクフェドとのコラボTシャツを先行発売... アーティストの米原康正とフラワーアートユニット「プランティカ」による展覧会「Flower Children - "The Millennials"」が、青山のボタニカルショップ スプーンビルで開催される。
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![]( "「ドルチェ＆ガッバーナ」、ミレニアルズにフォーカスした書籍を発売")
「ドルチェ＆ガッバーナ」、ミレニアルズにフォーカスした書籍を発売... ラグジュアリーブランドが軒並みミレニアルズ世代に注目するなか、「ドルチェ＆ガッバーナ」は、新しい書籍『Millennials, The New Renaissance』を発売した。
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![]( "コムアイや奈良裕也も、ドルガバがミレニアルズにフィーチャーした本を発売")
コムアイや奈良裕也も、ドルガバがミレニアルズにフィーチャーした本を発売...ミレニアルズ ニュー ルネッサンス（Dolce&Gabbana Generation Millennials The New Renaissance）」を11月14日にAmazonで発売する。Dolce&Gabbana Generation Millennials The New Renaissance ドルチェ＆ガッバーナは、10月4日に新宿伊勢丹で「ミレニアルズ ドルチェ＆ガッバーナ東京（Millennials Dolce&Gabbana Tokyo）」を開催するなど、"未来を象徴す
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![]( "ドルチェ＆ガッバーナが日本のミレニアルズ100人を起用、閉店後の伊勢丹で初のショー")
ドルチェ＆ガッバーナが日本のミレニアルズ100人を起用、閉店後の伊勢丹で初のショー... 「ドルチェ＆ガッバーナ（Dolce & Gabbana）」がミレニアルズ向けの日本限定コレクションの発売を記念し、総勢101人のモデルを起用したファッションショー「ミレニアルズ ドルチェ＆ガッバーナ東京（Millennials Dolce&Gabbana Tokyo）」を閉店後の伊勢丹新宿店で開催した。ブランドおよび伊勢丹にとって、営業時間外の店内で開催する大規模なファッションショーは初の試みとなった。新宿伊勢丹で行われた...
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![]( "ミレニアル世代が提案するホテル×コワーキングスペース「ザ・ミレニアルズ」京都に開業")
ミレニアル世代が提案するホテル×コワーキングスペース「ザ・ミレニアルズ」京都に開業... グローバルエージェンツが、7月14日に開業する宿泊施設「ザ・ミレニアルズ（The Millennials）」の内部を公開した。キッチンやダイニングスペースといった共用スペースを充実させたほか、コワーキングスペース「アンドワーク（Andwork）」を併設。従来のビジネスホテルやカプセルホテルなどの宿泊特化型とは反し、ミレニアル世代が"敢えて泊まりたくなる"ライフスタイル施設に仕上げたという。 同社のライフスタイルホテル事...
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![]( "Kappa explora tendência dos anos 90 à sua maneira")
Kappa explora tendência dos anos 90 à sua maneira...ximidade com a rede de clubes espalhados por toda a França. Desde então, o revival dos anos 90 está em força e os millennials adotaram em massa os logotipos das marcas esportivas desta década.A Kappa seduziu o mer...
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![]( "Por que a Tiffany lançou joias no Alibaba antes de levar às suas lojas?")
Por que a Tiffany lançou joias no Alibaba antes de levar às suas lojas?...especial ao aumento no número de indivíduos com alto poder de compra no País e à entrada de uma grande parcela dos millennials nesse mercado. Dois terços dos consumidores de produtos de luxo na China têm 37 anos ou...
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![]( "Erdem: cross-dressing vitoriano para a época atual")
Erdem: cross-dressing vitoriano para a época atual...antinatural”, enquanto se vestiam como seus alter egos femininos, Fanny e Stella. Um lembrete oportuno para a geração dos millennials, que tem orgulho de quebrar as definições do masculino e feminino e de derrubar ...
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![]( "Encontro com Tommy Hilfiger: \"Considero Xangai uma das capitais da moda contemporânea\"")
Encontro com Tommy Hilfiger: "Considero Xangai uma das capitais da moda contemporânea"...linha, "Icons of Tomorrow", com peças icônicas do nosso legado, modernizadas e apresentadas nos ícones atuais, os millennials. A coleção não teve a contribuição criativa deles, mas foi inspirada neles, os verdadeir...
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![]( "Millennials ainda relutam em comprar pelo celular, diz pesquisa")
Millennials ainda relutam em comprar pelo celular, diz pesquisa...Iminência do boom do varejo mobile coloca millennials no foco das marcas. A estratégia pode ser precipitada. Saiba por que
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![]( "Bread&Butter torna-se Bread&&Butter para se converter em festival de moda e música")
Bread&Butter torna-se Bread&&Butter para se converter em festival de moda e música...Obey, Pepe Jeans, Superga, Vans, Wrangler ou ainda BDG Urban Outfitters.As marca competem para atrair a atenção dos millennials Esta edição marca o lançamento de uma nova loja de streetwear premium e online associa...
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![]( "Gucci, bolsas com logotipos e pochetes no topo do ranking RealReal")
Gucci, bolsas com logotipos e pochetes no topo do ranking RealReal...ficou em segundo lugar com um crescimento global de 40%, é também a marca que registrou o maior crescimento entre os millennials, com um aumento de 71% junto deste grupo etário. As cinco marcas mais populares reven...
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![]( "China: marcas de luxo recuperam investimentos")
China: marcas de luxo recuperam investimentos...Jean-Paul Agon, CEO da L'Oréal, durante uma teleconferência com analistas financeiros. "E o que mudou é que agora os " millennials" desta classe (...) não hesitam em adquirir bens de luxo."Frequentemente filhos úni...
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![]( "Montblanc encerra sua parceria com a Marcolin e se une à Kering Eyewear")
Montblanc encerra sua parceria com a Marcolin e se une à Kering Eyewear...do design e pensar em formas inovadoras de desenvolver estruturas para atrair nômades urbanos de alto desempenho e millennials aventureiros que se identificam com a ética e os valores da marca Montblanc", declarou ...
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![]( "Burberry criticada por destruir estoque")
Burberry criticada por destruir estoque...quantidade de resíduos é claramente um problema e algo que provavelmente não irá agradar ao elevado número de consumidores millennials com preocupações ambientais que a marca quer ver comprando os seus produtos.O T...
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![]( "Superdy se hace con una nueva tienda en Colombia")
Superdy se hace con una nueva tienda en Colombia...“Superdry Preview”, con un enfoque centrado en el mercado más joven al apostar por la generación que sucede a los millennials y ampliando su huella virtual con una activa presencia en Instagram. Superdry cotiza act...
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![]( "Tommy Hilfiger nos habla sobre China, cómo es trabajar con Lewis Hamilton y su nueva colaboración con Kith")
Tommy Hilfiger nos habla sobre China, cómo es trabajar con Lewis Hamilton y su nueva colaboración con Kith...porque Supreme se ha convertido en algo increíblemente comercial, todos los chavales de 13 y 14 años lo compran. Los millennials, ahora, están comprando en Kith. Él (Ronnie Fieg, fundador de Kith) buceó en nuestros...
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![]( "Ermenegildo Zegna compra el 85% de las acciones de Thom Browne")
Ermenegildo Zegna compra el 85% de las acciones de Thom Browne...minorista de Thom Browne. "Con esta sólida base, y gracias a un próspero negocio de mujer y un gran atractivo para los millennials, creemos que podemos generar valor a largo plazo para todos nuestros accionistas", ...
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![]( "Montblanc termina su asociación con Marcolin y se une a Kering Eyewear")
Montblanc termina su asociación con Marcolin y se une a Kering Eyewear...pensar en formas innovadoras para desarrollar los marcos para atraer a los nómadas urbanos de alto desempeño y los millennials aventureros que se identifican con la ética de Montblanc y los valores de la marca", af...
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![]( "Nike es la marca en la que más confía la generación Z y los millennials")
Nike es la marca en la que más confía la generación Z y los millennialsYbrands ha publicado un nuevo estudio sobre las marcas en las que más confían los consumidores de 13 a 36 años. Dove lidera todas las categorías de producto, pero Nike es el vencedor de las marcas de moda.
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![]( "Pronovias continúa la renovación de su equipo directivo")
Pronovias continúa la renovación de su equipo directivo...de las novias millennials, los puntos de venta necesitan renovarse y las marcas están obligadas a adaptarse y aplicar una estrategia digital real, tal y como reivindica el estudio “La tienda del futuro para las novias Millennials”, llevado a cabo
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![]( "Raf Simons revive el punk rock en un verano monárquico")
Raf Simons revive el punk rock en un verano monárquico...plataforma tipo Pinball Wizard y pantalones ajustados, en un renacer artístico de una época más rebelde. Ahora los millennials parecen, en comparación, casi sedados."Parodia. Tomar ideas y ponerlas en contextos e i...
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![]( "La cosmética vegana, al alza")
La cosmética vegana, al alza...2025, con una tasa de crecimiento anual del 6,3%. Esto se debe en parte al aumento de la demanda liderado por los millennials. Un creciente deseo por los productos de belleza ‘cruelty free’ (no testados en animal...
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![]( "La colección Crucero 2019 de Gucci prende los Alyscamps")
La colección Crucero 2019 de Gucci prende los Alyscamps...final de almas heroicas en la mitología griega y sí hubo algo de heroico en el desfile, con un casting repleto de millennials, libres de las inhibiciones sexuales y morales de la generación de sus padres.Los invita...
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![]( "El mercado de lujo en México estará valorado en 10 000 millones de dólares en 2022")
El mercado de lujo en México estará valorado en 10 000 millones de dólares en 2022...tendencia importante en el mercado del lujo es la búsqueda de más experiencia en la compra, especialmente para los millennials. Según Roberts, hay un giro fundamental en los valores del consumidor, hacia experienci...
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![]( "Kappa explora tendência dos anos 90 à sua maneira")
Kappa explora tendência dos anos 90 à sua maneira...ximidade com a rede de clubes espalhados por toda a França. Desde então, o revival dos anos 90 está em força e os millennials adotaram em massa os logótipos das marcas desportivas desta década.A Kappa seduziu o me...
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![]( "Mulher assume lado street")
Mulher assume lado street...com artigos de streetwear que refletem a afinidade e confiança da mulher moderna com novos conceitos de estilo. As millennials mais velhas e a Geração X estão interessadas em artigos de streetwear, mas querem disti...
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![]( "Moda muda de pele")
Moda muda de pele...China, o surgimento e o impacto dos influencers contribuiu para aumentar a procura por produtos de couro entre os millennials. «Só a LVMH aumentou em 25% as vendas em produtos de couro no último trimestre», revela ...
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![]( "Erdem: cross-dressing vitoriano para a época atual")
Erdem: cross-dressing vitoriano para a época atual...”, enquanto se vestiam como os seus alter egos femininos, Fanny e Stella. Um lembrete oportuno para a geração dos millennials, que tem orgulho em quebrar as definições do masculino e feminino e em derrubar os códig...
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![]( "Viktor & Rolf lança nova plataforma de perfumes que oferece fragrâncias personalizadas")
Viktor & Rolf lança nova plataforma de perfumes que oferece fragrâncias personalizadas...incluiu "nuvens de fragrâncias" interativas em várias das suas novas lojas, enquanto a Glossier, marca preferida dos millennials, tem vindo a investir em perfumes sólidos.
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![]( "Encontro com Tommy Hilfiger: \"Considero Xangai uma das capitais da moda contemporânea\"")
Encontro com Tommy Hilfiger: "Considero Xangai uma das capitais da moda contemporânea"...linha, "Icons of Tomorrow", com peças icónicas do nosso legado, modernizadas e apresentadas nos ícones atuais, os millennials. A coleção não teve a contribuição criativa deles, mas foi inspirada neles, os verdadeir...
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![]( "Bread&Butter torna-se Bread&&Butter para se converter em festival de moda e música")
Bread&Butter torna-se Bread&&Butter para se converter em festival de moda e música...Obey, Pepe Jeans, Superga, Vans, Wrangler ou ainda BDG Urban Outfitters.As marca competem para atrair a atenção dos millennials Esta edição marca o lançamento de uma nova loja de streetwear premium e online associa...
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![]( "Estudo The RealReal: Gucci, carteiras com logótipos e bolsas de cintura no topo da classificação")
Estudo The RealReal: Gucci, carteiras com logótipos e bolsas de cintura no topo da classificação...ficou em segundo lugar com um crescimento global de 40%, é também a marca que registou o maior crescimento entre os millennials, com um aumento de 71% junto deste grupo etário. As cinco marcas mais populares revend...
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![]( "China: marcas de luxo recuperam investimentos")
China: marcas de luxo recuperam investimentos...Jean-Paul Agon, CEO da L'Oréal, durante uma teleconferência com analistas financeiros. "E o que mudou é que agora os" millennials" desta classe (...) não hesitam em adquirir bens de luxo."Frequentemente filhos únic...
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![]( "Montblanc encerra parceria com Marcolin e une-se à Kering Eyewear")
Montblanc encerra parceria com Marcolin e une-se à Kering Eyewear...do design e pensar em formas inovadoras de desenvolver estruturas para atrair nómadas urbanos de alto desempenho e millennials aventureiros que se identificam com a ética e os valores da marca Montblanc", declarou ...
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![]( "MAC, CoverGirl and Milk cosmetic brands come out top in terms of gender diversity")
MAC, CoverGirl and Milk cosmetic brands come out top in terms of gender diversity...inclusive campaigns are more on trend than ever. According to a new study by the beauty app Perfect365, 68% percent of Millennials and Generation Z beauty fans believe that there is more overall acceptance toward ...
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![]( "FashionPower is first Benelux company to gain key eco certification")
FashionPower is first Benelux company to gain key eco certification...The certificate can serve as an important sales factor for the Dutch company. In a 2017 study, Oeko-Tex shared that Millennials are more aware of the textile industry’s environmental and social shortcomings than ol...
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![]( "Lacoste: major rift or natural transition with Louise Trotter in charge of style?")
Lacoste: major rift or natural transition with Louise Trotter in charge of style?...retail concept, focused on polos and sneakers. “Thanks to the Live [young line], Lacoste has become more popular with Millennials. Its image has shed several decades. With Louise Trotter, [it] will stand to gain th...
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![]( "Luxury brands still need to work on digital implementation: Gartner L2")
Luxury brands still need to work on digital implementation: Gartner L2...although millennials have less purchasing power than some other demographics, they are more likely to spend on luxury items and should therefore be more present in brands’ marketing strategies."Despite lower spending power, millennials are more
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![]( "Social Chain whips up buzz for Simply Be with Lingerie Day campaign in NYC")
Social Chain whips up buzz for Simply Be with Lingerie Day campaign in NYC...more than doubling year over year. The group owns over 400 digital communities through which it reaches 386 million millennials and Gen Zs across social platforms.
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![]( "Harrods on a high as store makes the most of luxury boom, is planning for no-deal Brexit")
Harrods on a high as store makes the most of luxury boom, is planning for no-deal Brexit...Michael Ward was understandably upbeat and said the company had been helped by ongoing strong demand, especially from Millennials who bought into the store’s menswear, beauty and fine jewellery offer.The almost-200...
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![]( "Embracing tech is key for next-gen UK luxury shopper - Walpole report")
Embracing tech is key for next-gen UK luxury shopper - Walpole report...cater for the next generation of luxury customers. But another challenge is that this ‘next generation’ is made up of Millennials and Gen Z who aren’t as affluent (yet) as their elder peers. That could be the reaso...
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![]( "Ralph Lauren unveils \"Polo\" app and collaborative Yankees capsule")
Ralph Lauren unveils "Polo" app and collaborative Yankees capsule...also attract new customers, particularly among younger consumers. "We have learned that we are over indexing with millennials and the Polo app pushes us further into the digital space, enabling us to attract a you...
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![]( "Apparel retailers must stop targeting “broke” millennials, says study")
Apparel retailers must stop targeting “broke” millennials, says study...potential pitfalls for apparel retailers, chief among them: the sector’s obsession with Gen Z and millennials. “Clothes stores keep aiming at millennials – broke, indebted and in precarious jobs – when most clothes...
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![]( "Asos unveils new campaign with model Jazzelle Zanaughtti")
Asos unveils new campaign with model Jazzelle Zanaughtti...weeks in the UK, US, France, Italy, Netherlands and Sweden with placements on the social media channels most used by millennials, including Facebook, Instagram, YouTube and Snapchat.
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![]( "MAC, CoverGirl and Milk cosmetic brands come out top in terms of gender diversity")
MAC, CoverGirl and Milk cosmetic brands come out top in terms of gender diversity...inclusive campaigns are more on trend than ever. According to a new study by the beauty app Perfect365, 68% percent of Millennials and Generation Z beauty fans believe that there is more overall acceptance toward ...
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![]( "FashionPower is first Benelux company to gain key eco certification")
FashionPower is first Benelux company to gain key eco certification...The certificate can serve as an important sales factor for the Dutch company. In a 2017 study, Oeko-Tex shared that Millennials are more aware of the textile industry’s environmental and social shortcomings than ol...
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![]( "Lacoste: major rift or natural transition with Louise Trotter in charge of style?")
Lacoste: major rift or natural transition with Louise Trotter in charge of style?...retail concept, focused on polos and sneakers. “Thanks to the Live [young line], Lacoste has become more popular with Millennials. Its image has shed several decades. With Louise Trotter, [it] will stand to gain th...
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![]( "East Asia's three luxury consumer attitudes revealed: Ipsos")
East Asia's three luxury consumer attitudes revealed: Ipsos...stars, +8 points for social media),” wrote Ipsos, adding that “this phenomenon was initially very strongly felt with millennials, and it is now extending to older consumers.”‘Casual Materialism’ is another widespre...
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![]( "Luxury brands still need to work on digital implementation: Gartner L2")
Luxury brands still need to work on digital implementation: Gartner L2...although millennials have less purchasing power than some other demographics, they are more likely to spend on luxury items and should therefore be more present in brands’ marketing strategies."Despite lower spending power, millennials are more
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![]( "Social Chain whips up buzz for Simply Be with Lingerie Day campaign in NYC")
Social Chain whips up buzz for Simply Be with Lingerie Day campaign in NYC...more than doubling year over year. The group owns over 400 digital communities through which it reaches 386 million millennials and Gen Zs across social platforms.
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![]( "Movado completes MVMT acquisition")
Movado completes MVMT acquisition...provides many benefits to our company – we add a strong digital brand to our portfolio; broaden our customer reach to millennials, an important consumer segment; and increase the sales and earnings potential of our...
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![]( "Millennials to be biggest spenders this holiday season: Accenture")
Millennials to be biggest spenders this holiday season: Accenture...in deciding where millennials spend their money.A total of 54 percent of millennials in the survey opined that retailers have a social and political responsibility regarding diversity and 51 percent of younger millennials stated that they are
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![]( "Harrods on a high as store makes the most of luxury boom, is planning for no-deal Brexit")
Harrods on a high as store makes the most of luxury boom, is planning for no-deal Brexit...Michael Ward was understandably upbeat and said the company had been helped by ongoing strong demand, especially from Millennials who bought into the store’s menswear, beauty and fine jewellery offer.The almost-200...
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![]( "Adore Me announces expansion into China")
Adore Me announces expansion into China...The company, which is ranked number 9 on Crain's Fast 50 list of fastest-growing companies in New York, cites urban millennials as its largest market demographic.
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![]( "Lotus Herbals launches beauty brand Ikkai")
Lotus Herbals launches beauty brand Ikkai...natural beauty brand Lotus Herbals has launched a premium organic beauty brand named ‘Ikkai’ which is targeted mainly at millennials in the country.
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![]( "Lacoste: major rift or natural transition with Louise Trotter in charge of style?")
Lacoste: major rift or natural transition with Louise Trotter in charge of style?...retail concept, focused on polos and sneakers. “Thanks to the Live [young line], Lacoste has become more popular with Millennials. Its image has shed several decades. With Louise Trotter, [it] will stand to gain th...
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![]( "Future Lifestyle brand 'All' to launch festive collection with a Facebook live fashion show")
Future Lifestyle brand 'All' to launch festive collection with a Facebook live fashion show...Lifestyle ‘All’ brand to launch festive collection with a fashion show The brand is looking to bridge the gap with millennials through the fashion show. The live fashion show will showcase 17 looks in ethnic, semi-...
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![]( "YouGov-Mint Millennial Survey shows millennial customers do not favour malls")
YouGov-Mint Millennial Survey shows millennial customers do not favour malls...According to the YouGov-Mint Millennial Survey, India’s millennials are more likely to shop online and less likely to frequent malls, making the latter’s future uncertain.
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![]( "PropShop24 forays into jewellery with 50 new brands")
PropShop24 forays into jewellery with 50 new brands...brands on its e-commerce store The jewellery is mostly priced in the value section of the market and is marketed at millennials who make up the most part of PropShop24’s current customer base.Some of the 50 brands ...
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![]( "East Asia's three luxury consumer attitudes revealed: Ipsos")
East Asia's three luxury consumer attitudes revealed: Ipsos...stars, +8 points for social media),” wrote Ipsos, adding that “this phenomenon was initially very strongly felt with millennials, and it is now extending to older consumers.”‘Casual Materialism’ is another widespre...
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![]( "Luxury brands still need to work on digital implementation: Gartner L2")
Luxury brands still need to work on digital implementation: Gartner L2...although millennials have less purchasing power than some other demographics, they are more likely to spend on luxury items and should therefore be more present in brands’ marketing strategies."Despite lower spending power, millennials are more
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![]( "Harrods on a high as store makes the most of luxury boom, is planning for no-deal Brexit")
Harrods on a high as store makes the most of luxury boom, is planning for no-deal Brexit...Michael Ward was understandably upbeat and said the company had been helped by ongoing strong demand, especially from Millennials who bought into the store’s menswear, beauty and fine jewellery offer.The almost-200...
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![]( "Footwear brand Liberty enters lifestyle segment")
Footwear brand Liberty enters lifestyle segment...$22) and Rs 2,499 (approx $30). Liberty is hoping for a good response to its perfume collection, especially from the millennials and aims to sell 2 lakh bottles by end of next year. Commenting on the expansion of i...
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![]( "Saiyami Kher to endorse Avon’s ‘Mark’ brand in India")
Saiyami Kher to endorse Avon’s ‘Mark’ brand in India...comprises more than 300 products, including cosmetics and jewellery. Mark’s range of products is targeted mainly towards millennials.
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![]( "Tommy Hilfiger nos habla sobre China, cómo es trabajar con Lewis Hamilton y su nueva colaboración con Kith")
Tommy Hilfiger nos habla sobre China, cómo es trabajar con Lewis Hamilton y su nueva colaboración con Kith...porque Supreme se ha convertido en algo increíblemente comercial, todos los chavales de 13 y 14 años lo compran. Los millennials, ahora, están comprando en Kith. Él (Ronnie Fieg, fundador de Kith) buceó en nuestros...
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![]( "Ermenegildo Zegna compra el 85% de las acciones de Thom Browne")
Ermenegildo Zegna compra el 85% de las acciones de Thom Browne...minorista de Thom Browne. "Con esta sólida base, y gracias a un próspero negocio de mujer y un gran atractivo para los millennials, creemos que podemos generar valor a largo plazo para todos nuestros accionistas", ...
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![]( "Montblanc termina su asociación con Marcolin y se une a Kering Eyewear")
Montblanc termina su asociación con Marcolin y se une a Kering Eyewear...pensar en formas innovadoras para desarrollar los marcos para atraer a los nómadas urbanos de alto desempeño y los millennials aventureros que se identifican con la ética de Montblanc y los valores de la marca", af...
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![]( "Miguel Layún es el primer embajador mexicano de Louis Vuitton")
Miguel Layún es el primer embajador mexicano de Louis Vuitton...con la reciente estrategia de Louis Vuitton de ampliar su universo y ofrecer una moda masculina que conquiste a los millennials, las redes sociales y a los seguidores del recién nombrado director creativo de su lín...
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![]( "El mercado de lujo en Japón encuentra un nuevo impulso")
El mercado de lujo en Japón encuentra un nuevo impulso...que se han convertido en cadenas minoristas, como United Arrows, Tomorrowland, Beams y Baycrew’s, atraen más a los millennials gracias a una selección "más fresca y efervescente", al combinar grandes marcas y sello...
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![]( "Nike es la marca en la que más confía la generación Z y los millennials")
Nike es la marca en la que más confía la generación Z y los millennialsYbrands ha publicado un nuevo estudio sobre las marcas en las que más confían los consumidores de 13 a 36 años. Dove lidera todas las categorías de producto, pero Nike es el vencedor de las marcas de moda.
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![]( "Giambattista Valli, Alta Costura al encuentro de la juventud")
Giambattista Valli, Alta Costura al encuentro de la juventud...llevan camiseta y vaqueros”. No obstante, el diseñador no quiso confundir su punto de vista con una defensa de los millennials. “Todo el mundo está obsesionado con ellos, pero la juventud no es una cuestión de edad...
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![]( "Pronovias continúa la renovación de su equipo directivo")
Pronovias continúa la renovación de su equipo directivo...de las novias millennials, los puntos de venta necesitan renovarse y las marcas están obligadas a adaptarse y aplicar una estrategia digital real, tal y como reivindica el estudio “La tienda del futuro para las novias Millennials”, llevado a cabo
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![]( "Raf Simons revive el punk rock en un verano monárquico")
Raf Simons revive el punk rock en un verano monárquico...plataforma tipo Pinball Wizard y pantalones ajustados, en un renacer artístico de una época más rebelde. Ahora los millennials parecen, en comparación, casi sedados."Parodia. Tomar ideas y ponerlas en contextos e i...
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![]( "La cosmética vegana, al alza")
La cosmética vegana, al alza...2025, con una tasa de crecimiento anual del 6,3%. Esto se debe en parte al aumento de la demanda liderado por los millennials. Un creciente deseo por los productos de belleza ‘cruelty free’ (no testados en animal...
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![]( "Geraldine Wharry: Nostalgia Part I")
Geraldine Wharry: Nostalgia Part INostalgia is a heightened, sugar-coated idea of the past that has been hung onto, creating a new style. It fuels design and the need to re-tell a familiar story.
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![]( "Arsutoria: \"Grandeur\" Trend AW 2017/18")
Arsutoria: "Grandeur" Trend AW 2017/18A celebration of hyped-up decor with the prestigious classic. Eclectic and grandiose remake of decorative excess. Ornamental and innovative braiding through a refined digital collage.
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![]( "NellyRodi: Trends for Spring-Summer 2017")
NellyRodi: Trends for Spring-Summer 2017Pushing the envelope is going to be a leitmotif during Spring-Summer 2017, with the accent on boldness and daring. This surge of audacity derives from broad sociological megatrends : The Millennials, the "Human factor...
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