To celebrate the 10th anniversary of his label, Massimo Giorgetti presented a punchy collection at Milan Fashion Week on Saturday, reinterpreting the brand's classics, while also moving towards a more couture aesthetic.
Milan Fashion Week starts on Tuesday 17 with an exciting calendar featuring new names like Boss and Peter Pilotto; a host of Chinese designers and emerging talent; and Italy’s leading labels, except for Roberto Cavalli.
The menswear collections for next summer presented in London, Florence, Milan and Paris between June 8 and 23 showcased 10 main trends, centred around a relaxed, elegant style suitable for torrid climes.
Massimo Giorgetti will return to Pitti Uomo to celebrate MSGM’s 10th anniversary with a Florence show, June 13. The designer reveals the key to his success, projects, and how he sees fashion today to FashionNetwork.com.
Milan has lost Prada, MSGM and N°21. Giorgio Armani, however, will be there in force, both opening and closing the event, which welcomes four new names: Youser, David Catalan, Edithmarcel and Miguel Vieira.