Yoox Net-A-Porter is inviting young women aged 16-25 to send in their ideas for an innovative fashion app. The winner will receive a mentorship from YNAP executives and £1,000 to spend on Net-A-Porter.
The Outnet is one of fashion’s most successful e-tailers, and a key division within Yoox Net-A-Porter (YNAP), the fashion industry’s online store leader. We met its MD, Emma Mortimer, to hear her latest plans.
The YNAP buy lit a rocket under Richemont sales last year, but it dented profitability. Yet the group remains strong with jewellery and watches buoyant while Chloé and Dunhill have seen good reactions to new products.
Net-A-Porter has enlisted the likes of Victoria Beckham, Isabel Marant and Alexa Chung to design exclusive t-shirts for International Women’s Day. All proceeds from their sale will go to Women for Women International.
Cartier owner Richemont on Friday said “yellow vest” protests in France weighed on its sales momentum in the last three months of 2018, even as growth in key markets like China kept up at a healthy pace.
Yoox Net-A-Porter is adding more new tech to its webstores offer and this week has unveiled “a unique styling suite to deliver [an] innovative shopping experience to customers worldwide” for its Yoox off-price store.
YNAP said its Cyber Weekend lived up to predictions with a strong rise in demand for “fine jewellery and watches, partywear and exclusive items as luxury customers treated themselves to something special.”
The luxury group is bolstering its digital resources, by taking direct control of its labels’ e-tail operations, until now managed by YNAP, and joining forces with Apple to improve the customer experience.