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Competence Lead Data Analyst For Core Customer Assets @h&m Business Tech
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HR Partner & Project Manager With a Focus on People Data And Analytics to h&m Online Sales
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Business Expert to Applications & Packaging Product Team, h&m Group
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Published
Sep 10, 2021
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Livetrend - Sustainability Update - Fall/Winter 2021-22

Published
Sep 10, 2021

The Fashion industry currently demonstrates a remarkable commitment to sustainability within different countries and markets. Current responsible pursuits range from the use of more eco-conscious raw materials, innovative up-cycling techniques, optimized supply chains, nearshore productions to more transparency towards consumers. This year, eco-friendly materials increased by +336% on e-commerce assortments.

This data confirms the current rise in eco-conscious decision-making with material choices contributing to 40% of fashion’s overall pollution. But aside from e-commerce, there are other sustainability-focused trends across the industry. Most recent runways have presented how designers are embedding responsibility into their creative approaches. From transformable 2-in-1 pieces, handmade knits and more trans-seasonal color palettes, leading brands are showing that product longevity and versatility can be understood within a contemporary style setting. Aside the catwalks, Instagram has featured a wide array of sustainability-driven trends as well. Such trends include more literal eco-conscious messaging, responsible denims, patchworks and edgy up-cycled overlocks.

Take a look at an extract of the Livetrend Sustainability Trend Analysis and reach out for more. 


This analysis is based upon data from e-commerce of leading fashion brands, ranging from mass-market to premium labels.



This analysis is based upon mega to macro influencer and brand profiles from Europe, UK and US across Instagram



This analysis is based on the FW21 womenswear fashion shows.





Aim for reliable bestsellers and accelerate your business with future-proof trend analysis !

Back up your intuitions by relying on LIVETREND technology. Our experts are using an innovative methodology that combines data from quantitative AI analysis with human and fashion expertise. With those tools we are able to decipher upcoming trends as precisely as possible.

Make sure to build successful collections and increase your bestsellers based on the  data-empowered trend analysis and forecasting of Livetrend.

For more information: livetrend.co

Follow our trend pills on Instagram HERE



 

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