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Published
Dec 19, 2016
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Geraldine Wharry: Vision 2017: Denim Innovation

Published
Dec 19, 2016


Fyodor Golan SS17

 

We've identified key innovation drivers for denim, spurred by our Spring Summer 2017 and Pre-Fall 2017 catwalk analysis. 

The possibilities for denim are limitless as new dimensions are explored for:

- garment construction with a d.i.y. hacked workwear appeal

- design details with ruffle placements and extreme fraying

- wash treatments with destruction effects, bleaching and colour gradations


Y:Project SS17 / Eckhaus Latta

What forms the most compelling design direction is the hacking and subverting of denim workwear classics. Garments appear either customized or convertible with snaps, paneling and reworked pocket placements. 

The classic railroad stripe gets a fresh update through colour whilst flowers are blown out of proportion, echoing our 'Oversized Florals' report. 

Get the full visual briefing and extensive image gallery here.  

BOLD RUFFLES


Huishan Zhang SS17 / Wunschfrei Blog

HACKED CLASSICS


Christopher Shannon SS17 / Hannah Jinkins x H&M / Pyer Moss SS17

OMBRE COLOUR GRADATIONS


Jil Sander SS17 / J.W. Anderson SS17

APPETITE FOR DESTRUCTION


Christopher Shannon SS17 / Parsons MFA Spring 17

BLEACHED


Ovadia & sons SS17 / Casely Hayford / Dsquared2 SS17

COLOURED STRIPES


Acne Studios SS17 / Damir Doma SS17/ Diesel Black Gold SS17

OVERSIZED FLORALS


Veronique Leroy SS17 / Dries Van Noten

By Geraldine Wharry | Research contribution: Tanja Novak

 

 

We specialise in:

+ FUTURE FORESIGHT

+ BRAND STRATEGY

+ FASHION DESIGN

 

For more info email us at hello@geraldinewharry.com

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