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Home > Videos > R-Evolution - Fashion is reinventing itself

R-Evolution - Fashion is reinventing itself

access_time 00:04:32

More and more labels are keen to offer sustainable fashion with a positive impact on the environment. this is the case of french start-up réuni, founded by three young, committed people!another example is the tilli concept, launched by beryl de labouchere, which brings up to date the savoir-faire of home designers to recycle and breathe life back into a garment.other labels, that were not historically part of this new movement, now seek to design committed collections that are in line with new societal demands. this is the case with caroll, with its partnership with les récupérables, for an upcycled, 100% made in france capsule.fashion no longer has the choice; it must reinvent itself to respond to new consumer concerns.interviews:adrien garcia – réuni co-founder:with this brand and this very specific concept, we wanted to demonstrate, to prove to the world that we could create a fashion brand, with a positive impact on the world. this concept is both the co-creation of each piece with our community and pre-ordering, which is the first point. the second point is pre-ordering, which means that each piece is put for sale only on pre-order for a given time. this means we sell the piece before it is even produced. then, we use materials that are as certified as possible. certified, what does that mean exactly? it is gots certifications for organic cotton and rws for wool, oeko-tex for dyes. in doing that, we assure that our products, our materials, have no negative environmental impact, on humans, on animals. this operation responds to our customers’ needs, to get back to basics, to consume durable, well thought out clothes, that do not harm the environment.we feel this is really an essential point for our customers, that they are very attached to. so, i don’t know if it is a societal revolution, but we think that this functioning responds to a need to change the way we operate, and we hope that with réuni, we will give good ideas to more and more players in the fashion industry and we really hope that the pre-order system will become something much more common and mainstream.beryl de labouchere, co-founder of tilli:our work is to put couturiers in touch with customers in order to repair, personalise, transform and give a second life to clothes and decorative elements that we have at home. these are home appointments made available on our app or website, seven days a week, from 7am to 10pm. rather than buying new dresses that i would wear once or twice a year, that would stay in my wardrobe for several years before being worn again, i tell myself that i would rather take dresses i wore ten years ago and transform them.to revive pieces that you recuperated from your grandmother, your grandfather, to transform clothing following the change in morphology, to give clothing a new look that you loved at the time, but that are no longer fashionable, allows us to do a lot of things, to take back your drapes, your plaids, and voilà, you can do lots of things at tilli. and the artisan faced with clients, it is all the value added today, from our service, and that is what pleases.clotilde hirsch, communication manager at caroll:caroll wants to offer a second life to dormant fabrics, materials from previous collections, so naturally in 2019, we wished to collaborate les récupérables, to highlight the young french entrepreneurship for a circular and virtuous economy. at the end of 2020, we reflected on a more engaging collaboration. we developed a capsule of seven modules signed “les récupérables”: two dresses, two jackets and two tops and a clutch. we have chosen a parisian atelier for local distribution channels. our ateliers are regularly audited and meet the brand’s ethical, social and environmental requirements.