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Fashion Jobs
H&M
Power bi Specialist to h&m Group Business Tech
Permanent · Stockholm
H&M
Product Owner – Sap Data Volume Management
Permanent · Stockholm
H&M
Group Manager Group Compliance
Permanent · Stockholm
H&M
Product Area Manager – Ecosystem Platform, Customer Domain
Permanent · Stockholm
H&M
Senior Communications And PR Manager to h&m Group Business Tech
Permanent · Stockholm
H&M
Accounting Business Expert With Sap Experience
Permanent · Stockholm
H&M
Product Area Lead Engineer Within Circular Business Models - h&m Group
Permanent · Stockholm
H&M
Learning And Development Specialist to Business Tech HR
Permanent · Stockholm
H&M
Business Analyst For The h&m Brand Customer Insights & Analytics Team
Permanent · Stockholm
H&M
Tech Oriented HR Business Partner –h&m Group Business Tech
Permanent · Stockholm
H&M
Process And Learning Specialist Within Business Controlling to Assortment Support & Learning
Permanent · Stockholm
H&M
Head of Product Analytics – h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Commercial Advisor to h&m Group Business Tech
Permanent · Stockholm
H&M
Product Area Manager - Business Tech Checkout
Permanent · Stockholm
H&M
Business Expert With Passion For Product Information to h&m Group Business Tech - Customer Domain
Permanent · Stockholm
H&M
Software Engineer to The Network Management & Security Team Within Business Tech
Permanent · Stockholm
H&M
Analytical Engineer to Business Tech, h&m Group
Permanent · Stockholm
H&M
Technical Engineer to Monitoring & Insights Team, Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner - Cloud Analytic Platform
Permanent · Stockholm
H&M
Data Specialist to Tech Enablement, Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner With Sap Competence – Data Foundation
Permanent · Stockholm
H&M
Product Owner – Engagement Engine - Customer Engagement, h&m Group Business Tech
Permanent · Stockholm
Home > Videos > R-Evolution : Exclusive interview with Andrea Della Valle : "Building a better future"!

R-Evolution : Exclusive interview with Andrea Della Valle : "Building a better future"!

access_time 00:03:29

Luxury brands’ awareness of environmental concerns is increasingly visible. andrea della valle, president of hogan and vice president of the tod’s group takes a new step forward with the hogan-3r collection.(rethink-reorganise-respect)interview with andrea della valle :what is the concept of hogan 3r?“it’s a project that took us over a year to design. hogan 3-r is about reducing, reusing and recycling. it’s a capsule collection, of a few ready-to-wear pieces, but above all, it’s genderless trainers that speak to new generations.”does the current crisis force us to create fashion differently?“in my opinion, it will be increasingly important to go back to higher standards of quality, uniqueness, the true values of a product. the values that we already have in our group, in our dna. it’s important to keep in mind what it means to go back to making special things, modern, everyday pieces and not exclusively too much, and always trendy. our ever green products will be topical year after year. this is a bit like what it will have to be for everything to be more functional, more real, more concrete.”what are hogan’s next challenges?“there are many. first of all, internationalise the brand more, a process that is already underway. then, it’s fundamental to think about the new generations and therefore to adopt, in this sense, a new digital marketing strategy. how, then, to know how to really talk to these new generations who only use smartphones. another challenge will be, especially after this pandemic, to bring customers back to retail, to our boutiques. we must think of a totally new way to achieve this, especially since customers are well used to online shopping. there is already a clientele that’s very spoilt by e-commerce. so the challenge of bringing customers back to our boutiques is very important. we will have to give them the retail experience in a different way. any customer who returns to our boutiques will have to feel very special and will experience a true, beautiful story.”is luxury doing well?“the situation is somewhat unequal. on the one hand, there is a europe that i define as ‘asphyxiated’ in the expectation of leaving this pandemic behind it, and on the other side, we have china, asia in general, which is going through an economic boom. asia has left this pandemic behind and now wants to feel alive. we are therefore witnessing a strong growth of brands, ours of course being one of them. we must therefore all be ready to satisfy their wants and desires more and more.”music issued from the hogan video